Hello WIN community! Jim Drake here, founder of PromoLab.  PromoLab is a Pacific Northwest–based digital commerce and marketing consultancy focused on wineries and wine-adjacent brands. For more than 25 years, I’ve worked at the intersection of web development, ecommerce, branding, and operations, helping wineries turn their digital presence into something that actually supports how they sell wine day to day. Much of our work centers on connecting tasting rooms, wine clubs, and online sales into a single, cohesive system, rather than a collection of disconnected tools. That means thinking beyond websites alone and into real-world winery realities: compliance, fulfillment, POS workflows, inventory, reporting, and long-term scalability. I’ve had the privilege of working closely with Washington wineries for decades, including long-standing relationships with producers like Quilceda Creek and many others across the region. That experience has shaped how PromoLab work

Afternoon Brief: Washington Welcomes It's 21st American Viticultural Area

On October 29, 2024, the Alcohol and Tobacco Tax and Trade Bureau (TTB) published the final rule for the Beverly, Washington appellation to officially define it as a designated wine grape-growing region...

Afternoon Brief, June 27th

Rodney Strong Wine Estates Announces Acquisition of River West Vineyard: Today, Rodney Strong Wine Estates (RSWE) – family-owned, Sonoma County wine company that includes Rodney Strong Vineyards, Davis Bynum Wines, and ROWEN Wine Company – announced the acquisition of River West Vineyard, a premium quality vineyard totaling 335 acres in the world-renowned Russian River Valley appellation of California...