Packaging is the First Touch Point a Consumer Has With Your Brand Whether it’s an experienced consumer or someone buying their very first bottle, the appeal of your product is founded on the use of well considered glass packaging and label design. While these must be authentic to your brand and winery, it is critical to stay up to date with trends in the wine industry. If you want to effectively catch the attention of your target market, you should consider these 5 things about your wine packaging for your upcoming vintage and beyond.   A wine bottle (and its packaging) is the first touch point that a consumer has with your brand. Thoughtful consideration of every aspect of your wine packaging allows you to communicate your brand identity, provenance, product information, and the rationale behind the product in a way that is meaningful to your target audience. A customer looks at a shelf, they choose a wine variety, such as a cabernet, but they are an inexperienced consume

Fresh Wines and Older Vines: Young Central Coast Winemakers Buck the Trends

These Central Coast winemakers are making lively, trendy wines from non-mainstream varieties. By Laura Ness Age matters. A wines provenance stems from

Whether it’s an experienced consumer or someone buying their very first bottle, the appeal of your product is founded on the use of well considered glass packaging and label design. While these must be authentic to your brand and winery, it is critical to stay up to date with trends in the wine industry. If you want to effectively catch the attention of your target market, you should consider these 5 things about your wine packaging for your upcoming vintage and beyond.   A wine bottle (and its packaging) is the first touch point that a consumer has with your brand. Thoughtful consideration of every aspect of your wine packaging allows you to communicate your brand identity, provenance, product information, and the rationale behind the product in a way that is meaningful to your target audience. A customer looks at a shelf, they choose a wine variety, such as a cabernet, but they are an inexperienced consumer and have little wine knowledge that can help them choose furth

Whether it’s an experienced consumer or someone buying their very first bottle, the appeal of your product is founded on the use of well considered glass packaging and label design. While these must be authentic to your brand and winery, it is critical to stay up to date with trends in the wine industry. If you want to effectively catch the attention of your target market, you should consider these 5 things about your wine packaging for your upcoming vintage and beyond.   A wine bottle (and its packaging) is the first touch point that a consumer has with your brand. Thoughtful consideration of every aspect of your  wine packaging allows you to communicate your brand identity, provenance, product information, and the rationale behind the product in a way that is meaningful to your target audience. A customer looks at a shelf, they choose a wine variety, such as a cabernet, but they are an inexperienced consumer and have little wine knowledge that can help them choose fu

Crurated Announces Producer Line-Up for Bottle Sales and Barrel Auctions Through December 2023

All wines in auction come straight from the producers cellar with provenance guaranteed through blockchain and NFT technology London – August 15, 2023 – Crurated, the London-based membership wine community designed […]

Baghera/Wines Launches Its “Kipling” Sales

Opening the 2022 Auction Season with a Concept of Quarterly Online Sales Designed to Feature the World’s Most Sought-After Wines Geneva, 22 March 2022 – Now known as the number […]

Provenance Vineyards, Hook or Crook Cellars Sign National Distribution Agreement with RNDC

LODI, Calif., Jan. 24, 2022 – Two growing California wine brands – Provenance Vineyards and Hook Or Crook Cellars – have together signed a national distribution agreement with Republic National Distributing Company (RNDC), beginning Feb. 1, 2022, […]