For most wineries, marketing still follows a familiar path: email campaigns, wine clubs, tasting room experiences, and social media. These channels continue to drive direct-to-consumer sales, but they are also becoming increasingly saturated. Reaching new customers often requires more content, more spend, and more competition for the same audience. At the same time, another force is shaping consumer behavior at scale—film and television. A single streaming series can influence travel, dining, fashion, and brand awareness almost overnight. Within those moments, wine is already present. It appears in dinner scenes, celebrations, restaurants, and quiet evenings at home, serving as a natural extension of lifestyle and hospitality. Historically, however, the bottles used on screen have rarely represented real wineries. That is beginning to change. Wine product placement is emerging as a viable and strategic marketing channel for wineries looking to expand beyond traditional touchpoin

It's your last chance to get tickets to the Sustainable Ag Expo before prices go up on Monday. If you’re still thinking about networking and earning CE at the premiere sustainable ag event of the year, now’s the time to get your ticket! Doors open at 7:00 am on Tuesday, November 11. You can still buy your ticket at the door, but at a slightly higher price!  REMINDER: 2-day ticket holders get access to 13 online courses (an additional 13.5 CCA and 11.5 DPR hours)! You can earn 19 DPR and 30.5 CCA hours! Hours are available through in-person sessions and online courses*†: In-PersonDPR: 7.5 (1 L&R) CCA: 17 OnlineDPR: 11.5 (3 L&R) CCA: 13.5 *Online courses are available with a 2-day ticket †Your name and license number in your online course profile must match your license EXACTLY or your hours will not be reported. Learn how to update your profile here.   Expo Extras You Don't Want To Miss Everything you need to fuel yo

A “generic” label design might sound uninspired at first – but not when it comes from the hands of Caroline Becker, Head of Prepress & Marketing at CCL Label Trittenheim, where the labels were also brought to life. The concept perfectly balances creativity, technical finesse and visual storytelling.  These wine labels bring together romantic symbolism and modern branding through the depiction of an angel with a bow and arrow – a clear nod to Cupid, the classical figure of love and attraction. In this context, the angel becomes a playful metaphor: just as Cupid’s arrow makes hearts fall in love, this label aims to make consumers fall in love – first with the label and then with the product. (Read more about the power of labels in article “Choosing Wine is an Emotional Decision“!) Visually, the angel adds a sense of timeless elegance, while the bow and arrow bring movement and impact, reinforcing the emotio

Amid news of oversupply and decreased demand, the wine industry has an opportunity to adapt to the changing market. Audra Cooper, Director of Grape Brokerage, and Eddie Urman, Central Coast Grape Broker at Turrentine Brokerage, discuss key grape and wine industry trends, from oversupply and vineyard removals to the growing necessity of sustainable certification. They explore regional dynamics, bulk wine market shifts, and future trends, emphasizing innovation, industry collaboration, and better marketing to stay competitive. LISTEN TO THE PODCAST Resources:         258: 5 Ways Certification Makes Brands the SIP | Marketing Tip Monday 259: Winegrape Market Trends of 2024 265: How to Stand Out on Social Media in 2025 268: How to Tackle Leadership Transitions Successfully Turrentine Brokerage Turrentine Brokerage - Newsletter Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet   Susta

CCL Label, a world leader in specialty label, security, and packaging solutions, exhibited at Packaging Première Milano 2025 in Italy from May 13–15 for the first time, showcasing labels and sleeves that combined premiumisation and sustainability—two megatrends in the wine and spirits industry. The focus was on labels for premium beverages such as wine, champagne, and spirits, highlighting various decoration technologies. “Premium beverages require premium labels with high-end embellishments, shiny elements, and state-of-the-art embossing techniques. The design of the labels was carefully crafted by designers—it was up to the skilled printer to bring that vision to life. CCL Label stood for labelling perfection, with high-quality materials, fine finishings, artful designs, and the best printing craftsmanship,” said Reinhard Streit, Managing Director and Vice President Food & Beverage Europe. “In addition, CCL demonstrated its expertise in

Free AI Agents Help DTC Marketers Innovate Faster & Boost Sales It’s a jungle right now for DTC wine marketers tasked to invent new ways to win consumer loyalty amid brutal competition and declining demand. The good news – especially for the thousands of small and mid-size brands that define our industry – is that affordable AI Wine Marketing Agents can now help any size team outcompete rivals with better ideas and faster implementation of winning campaigns. That’s why VinterActive built the industry’s first family of expert AI Agents trained in the best practices of DTC wine marketing. Meet the Team Now The world premiere of our first five agents is at this year’s Wine Sales Symposium on May 14, 2025 in Santa Rosa, CA. But, you can grab a sneak peek using this private link: https://www.vinteractive.com/ai-powered-wine-marketing-agents Whether you “Ask Miri” for DTC wine marketing advice, “Ask Leah” for

An international agricultural event at the Parc des Expositions in Angers The year 2025 got off to a flying start with a trip to Angers to participate for the first time in the SIVAL trade fair, which took place from January 14 to 16. An international agricultural event where professionals come to meet companies from across the plant sector and discover their innovations. A trade fair that represents the entire plant industry In a few figures, the SIVAL show is: 710 exhibitors 55 countries represented 25,000 professional visitors  But all facets of the plant sector are also represented: Viticulture Viniculture Arboriculture Horticulture and nurseries Seeds and plants Cider production PPAM (Aromatic and Medicinal Perfume Plants) etc  A successful participation for our team Indeed, this show allowed us to take the time to interact with our French partners and clients in the Loire Valley. The discussions piqued the curiosity of some of the region's winegrow

With more than 15 years of financial acumen housed in a team of 20 professionals that includes seven licensed CPA’s steeped in wine industry know-how, the Allen Wine Group (AWG) is the premiere CPA firm poised to take the global wine business to the next level. “We work in only one industry: wine,” confirms founder and managing partner Timothy Allen. “Most of our employees worked at a winery before coming to AWG, which gives us the rare experience of being on both sides of the desk. That unique understanding allows us to give our customers exactly what they need to succeed.” Allen Wine Group offers a comprehensive range of financial oversight services to wine industry businesses, specializing in: Fractional CFO and controller work Full-service accounting and bookkeeping Business advice & strategy Winery performance audits Winery compliance Income tax services Audit, review and compilation reports CPA-prepared financial statements Wine Industry CP