Great Champagne tells its story long before the cork is popped. With the Mélodie Frossard label, an abstract idea rooted in anticipation, rhythm and movement was transformed into a tangible expression of craftsmanship. The result is a Champagne label that translates inspiration into material, structure and embellishment through close collaboration between design and production. At the heart of the concept lies the idea of Champagne as a silent melody. Not heard, but seen. Not tasted, but anticipated. The perlage becomes a vertical score, each bubble a note rising patiently to the surface. This poetic starting point shaped every design decision that followed. Translating Inspiration into Design The creative concept was developed by Atelier Design, an Italy-based studio specialising in label design for high-end beverages. For founder Luca Morandini, the label is more than decoration. “A label is the first and most powerful message of a product. It must already com

Stunning homepage photography. A poetic paragraph about the vineyard. Elegant design. But then… nothing happens. No shop activity. No wine club signups. No urgency to buy. No navigation to guide the visitor on where to go next. And if someone does find the shop or club page, they’re met with a clunky checkout or sign-up form that feels like an obstacle course, especially on mobile. This is where so many wineries fall short. Your winery website isn’t just a digital brochure; it’s your hardest-working DTC sales channel. When it’s built and optimized the right way, it’s selling wine, growing your club, booking visits, and telling your story 24/7. When it's not? You’re losing potential revenue every single day. The good news is that these problems aren’t permanent. They’re fixable, and we’ve seen wineries transform their online performance in just a few weeks once the right changes are made. After conducting hundreds of winer

The results are in! We’re thrilled to reveal the winners of the Labeling category at the Fedrigoni Top Award 2025, celebrating exceptional creativity and innovation.  🥇 Sentinella, by Numeroquattro for La Lepre e la Luna A poetic tribute to nature and winemaking, brought to life on Cotone Bianco Ultra WS. 🥈 Cline Family Cellars, by Gatto and Antonio Rivera Gatto Rivera for The Sneak A bold and rebellious concept with striking visual impact, printed on Tintoretto Gesso H+O WS FSC™. 🥉 Sulcus Extra Vergin Olive Oil, by Idem Design for Sulcus An ode to Puglia’s rugged land on Tintoretto Gesso Greaseproof FSC™. ✨Special Mention to Laberinto de Cidonia by Estudio MABA for UNESDI Distribuciones. A label that takes us to Mars, with thermochromic detail on Sorolla H+O WS FSC™. These outstanding projects show how powerful label design can be when vision meets the right materials. A heartfelt thank you to all the designers who took part, and to Kate Marlow fo

The “Magic of Wine" is many things–farming, art & science, poetry, toasts, tastes, friendship, and much else—but first and foremost, it’s the people behind all those things and the passion they bring. “The product is a pleasure, but the people are the treasure.” We at WineAmerica are proud that the 2024 Wine Enthusiast Wine Star Awards nominees include three people or wineries on our Board of Directors. Jason Haas, nominated for Person of the Year, is a Partner and General Manager at Tablas Creek Vineyard in Paso Robles, CA. He is well-known and widely respected for combatting inequity and implementing sustainability both in and beyond the vineyard. WineAmerica’s annual fall meeting in November will be held in Paso Robles and will include a special tour of the vineyard as an example of regenerative viticulture. Jason has been an active member of our Board for the past two years. The Vineyards at Dodon in Davidsonville, MD, is co-o

One of the larger industry trends reflected here at LibDib is the proliferation of craft tequila and mezcal brands. These brands have amazing stories behind them and we love supporting small importers and distilleries. So do our retail, bar and restaurant customers throughout our 15 states.   Here’s a sample of a few of the most amazing craft tequila and mezcal brands: Black Sheep Tequila: For spirits connoisseurs craving a taste for something new, yet extraordinarily steeped in tradition, Black Sheep Tequila provides a line of tequilas produced entirely from the labor-intensive, centuries-old, hands-on process. This tequila is sourced from only the highest-quality 100 percent Weber Blue Agave and is traditionally handcrafted to create the perfect balance of flavors. Additive free, Black Sheep shares clean unique styles of tequila, including the famous Still Strength Aged 15 Year Extra Añejo, Barrel Strength Extra Añejo, Extra Añejo, Añejo, Reposa

Washington State Riesling Wins Top Honors in International Competition: Long Shadows’ 2022 Poet’s Leap Sweeps Four Categories

Recognition Includes White Wine of the Year and Wine of the Year by Country at the 2024 Sommeliers Choice Awards. Walla Walla, WA – June 21, 2024 — Long Shadows’ […]

“Tasting Room Traffic is Down” or “Ecommerce Lowest Since 2019” or “Wine Club Attrition at All Time High” – these are not subject lines we’re unfamiliar with lately. There is a lot of doom and gloom being reported highlighting downward trends. However, as an industry, we’re prevailing and seeing a lot of positives within and collectively with the individual DTC channels. Now, more than ever, is the time to break down silos in winery DTC channels. If we are going to survive, let alone thrive, we need to work together. The adage “when the tide rises, all boats rise” has never been truer. This applies to inter-winery, intra-winery, and within the larger communities to which we belong. Often, there are deep-seated territory fights within a single winery, otherwise known as ‘The Channel Wars’. It may be from competing priorities, a fight for resources or attention of senior leadership, or from a personality con