The Value of Experience by Steve Fredricks  Over the past five decades, we have experienced and recorded numerous market cycles, enabling us to guide our clients in navigating fluctuating conditions with effective strategies. With today's challenging marketplace, the value of our experience is particularly crucial.  As we mark our 50 years in business, we remain steadfast in delivering the most precise and timely market information on bulk wine and grapes supply and demand. We draw from extensive active listings, recent deals, and years of navigating the complexities and emotions of market cycles to help you make informed decisions.  While this season may continue to be a slow market, we encourage you to adopt a realistic approach and make tough decisions on supply, so you are ready to capitalize on opportunities as they arise.  In this newsletter, we provide in-depth analysis on the bulk wine and grape markets for key varieties and regions. Our coverage include

Afternoon Brief, June 10th

Sonoma County Farmworkers Say They Are Shut Out of Evacuation Zone Policy Revamp: Sonoma County farmworkers say their voices are missing in the redevelopment of a local policy that would determine when vineyard owners and other employers can bring workers into evacuated areas threatened by wildfire or other natural disasters...

Petition Filed to Establish Pocket Peak AVA in Sonoma County 

Proposed sub-region delineates Alexander Valley’s eastern highlands  June 8, 2022 (Santa Rosa, California) – A collective group of Sonoma County winegrowers have filed a  petition with the Alcohol and Tobacco […]

Afternoon Brief, June 8th

Petition Filed to Establish Pocket Peak AVA in Sonoma County: A collective group of Sonoma County winegrowers have filed a petition with the Alcohol and Tobacco Tax and Trade Bureau to establish a new Pocket Peak American Viticultural Area (AVA)...