Afternoon Brief: New WSU Study Shows How Scarcity Pricing Helps 'Cult Wineries' Drive Demand
When a product is hard to buy, more people want it. A new Washington State University study reveals that wineries producing cult wines can boost long-term profits by keeping their prices low, creating excess demand that fuels their brands prestige and future revenue...
Afternoon Brief, April 5th
New Information Pipped to Emerge in Château Miraval Case: An ongoing legal case between former spouses Brad Pitt and Angelina Jolie concerning the Château Miraval estate could take a very different turn if a new request from Jolie is approved...
Afternoon Brief, March 18th
Founding Winemaker James Hall Buys Back Patz & Hall from Ste. Michelle Wine Estates: James Hall, the founding partner and winemaker, has repurchased Patz & Hall winery from Ste. Michelle Wine Estates, which has owned the winery since 2016...