Industry-leading seminars on yeast, nutrition, fining, and oak to take place across California and Oregon LAFFORT®, a global pioneer in enological expertise, invites winemakers, enologists, and industry professionals to its 2025 Rendezvous, an annual series of technical seminars celebrating the company’s 130-year legacy of innovation. Held across the West Coast, each event will feature cutting-edge research, interactive tastings, and networking opportunities— culminating in lunch and a bottle share. Locations & Dates: Paso Robles, CA – April 29, 2025 | Opolo Vineyards Santa Rosa, CA – April 30, 2025 | Vintners Resort McMinnville, OR – May 1, 2025 | The Bindery Schedule: 8:30 AM: Doors Open 9:00 AM – 12:30 PM: Presentations & Tastings 12:30 PM: Lunch & Bottle Share (attendees encouraged to bring a wine to share) Registration: Secure a seat at https://laffortusa.com/laffort-rendezvous.

Afternoon Brief, June 12th

Sonoma County Wine Auction to Be Hosted at Historic Chateau St. Jean Winery: Sonoma County Vintners Foundation is delighted to announce that the charitable Sonoma County Wine Auction has been renamed as the Sonoma County Wine Celebration and will be held at the beautiful Chateau St. Jean Winery on Saturday, September 21...

Join our highly anticipated session at the Wine Club Symposium featuring industry experts Jennie from RedChirp, Vanessa from Bergstrom Wines, and Tiffany from Opolo Vineyards. Discover the strategies, trends, and innovative approaches that will take your wine club to new heights.  Session Highlights: Harnessing the power of email and text marketing campaigns for enhanced engagement and revenue growth Personalized communication and marketing tactics to captivate members and drive loyalty Nurturing collaborations and partnerships to expand exposure and reach new audiences Elevating customer service standards for increased satisfaction and revenue generation Exploring future trends and strategies to maximize the lifetime value of wine club members Gain actionable strategies and a fresh perspective from our panel of experts. REGISTER HERE: https://event.gotowebinar.com/event/bfcd8a88-5097-48e7-9b5d-1edc72dd90f3

Afternoon Brief, November 23rd

It’s Official: Coloradans Will Be Able to Buy Wine in Grocery, Convenience Stores Starting in March: Grocery and convenience stores with a license to sell beer can begin selling wine March 1. That’s approximately 1,819 licensees as of June 2021...

Opolo 2019 Cabernet Sauvignon Shines at Sunset Magazine International Wine Competition

Paso Robles Cab Earns 98 Points, Double Gold & Best of Class June 30th – Paso Robles, CA—Opolo Vineyards announced today that the winery’s 2019 Cabernet Sauvignon Paso Robles earned […]

Afternoon Brief, May 25th

What the Wine Industry Gets Wrong About Marketing to Younger Generations: Wine has been looking for ways to reach newly of-age consumers since the 1990s. What will it take to get it right in today's market?...