Online gifting is one of the fastest-growing ecommerce categories, and wine is right at the top. The truth is, the brands winning in this space aren't just riding the trend. They're building dedicated gifting infrastructure to squeeze every last drop from tis big opportunity. Wineries and beverage brands that invest in purpose-built gifting tools like Zest typically see significant gift sale growth in their very first holiday season. And those that scale over multiple years are seeing 30–75% year-over-year growth through channels like concierge gifting and self-service corporate gifting. Clif Family Winery is one brand that made the shift (and hasn't looked back). "Gifting orders were pretty much always high-touch and handled over the course of several calls and emails. Now, we can sell gifts while we sleep, which we see happen all the time!"  — Katie Taylor, Gifting & Subscriptions Sales Manager, Clif Family Winery Curious why wine keeps sh

With wineries practically betrothed to spreadsheets, early-2000s websites, and stodgy cursive fonts plucked straight from a Jane Austen character’s trembling hands, is it any surprise that our industry is behind in adopting useful AI tools with the capacity to make our businesses efficient and profitable?   Despite all appearances to the contrary, given that first paragraph – this isn’t another post trying to shame the industry into adapting. A well-connected bev alc professional need only scroll LinkedIn for about two seconds for a hearty dose of “stop complaining; this is your fault” novellas on the state of alcohol sales today.  No; the intent here is to empower you: to suggest that the AI tools available to us right now are not only developed enough, but so easily adoptable that taking action today might just be enough to usher you and your team into a sound night’s sleep for the first time since, perhaps, “the before times&rdq

Afternoon Brief, January 2nd

France Buys Back Bordeaux: China's love affair with Bordeaux properties is ending as more investors bring châteaux back into French hands...

Last night while I was sleeping, my heart beat 38,400 times. I didn’t ask it to keep beating through my slumber, nor did I thank it when I awoke. I just took my heartbeat, and my life, for granted. Shame on me. We do the same with wine. Sure, we enjoy the aroma, bouquet and taste. But we rarely reflect that this magical elixir is a natural farm product…a land preserver…a reflection of place and time…an artistic statement…a liquid food…a Biblical focus…a poetic inspiration…a cultural phenomenon…an economic engine…a noble beverage with humble roots which brings people together around the world. Wine is magic. So why don’t we tell people? Natural magic It’s easy to fret about the future of wine. Boomers are aging, younger generations are opting out, spirits are innovating and there are increasing warnings about the dangers of alcohol.  It’s deja vu all over again. We’ve been here before, and

This is the time of year when people begin abandoning their computers to spend time with friends and family, so before you go I want to wish you a wonderful holiday season regardless of what you may celebrate--Christmas, Hanukkah, Kwanzaa, or simply the end of one year seguing into the next. How time flies! Read more... Lame Duck Runs The "Lame Duck" session of Congress between a November election and a new Congress in January is often a pretty sleepy time in DC. There are always budget-related measures that have to be passed, and which almost always come right down to the wire to create a little drama, but usually little else of note. But the 2022 Lame Duck session has been the most active and productive in memory, with the House and Senate passing legislation to prevent a potentially devastating rail strike, the Respect for Marriage Act legally protecting same-sex and interracial unions, and several other major things that are still pending. As for the money matters, here&