Let’s be honest: There’s a certain magic to pouring wine in your own tasting room—the clink of glasses, the sunlight through the vines, the laughter echoing off the barrel room walls. But what if you could bottle that magic and uncork it anywhere in the world? Today’s top-performing wineries aren’t just waiting for guests to walk through their doors. They’re packing their corkscrews and passports, finding their biggest fans where they live, work, and play—from the next city over to the far side of the globe. Welcome to the golden age of wine roadshows—and, now, globetrotting wine adventures! Why Travel? Because Wine Is About Connection Wine is the ultimate connector. It brings people together and creates memories, whether it’s a backyard BBQ in Austin or a sunset dinner on the Amalfi Coast. Your most devoted club members and best customers crave those connections—and they’re hungry (and thirsty) for experiences that go b

Wineries know that great wine isn’t just about what’s in the glass—it’s about the people we share it with.  Now, imagine taking that connection beyond the tasting room and into the world.   The WISE Travel Series is designed to help wineries deepen relationships with their biggest fans through immersive travel experiences. Whether it’s sipping Brunello in Tuscany with Ciao Andiamo or sailing through legendary wine regions on the rivers of Europe with Expedia Wine Club Cruises, these journeys create unforgettable moments that strengthen loyalty and build lifelong brand advocates.   Since our wine club members and best customers are already traveling the world, why not join them? Sharing meals, exploring vineyards, and discovering new cultures together fosters an unparalleled bond—one that keeps your winery top of mind and heart.   We’re teaming up with trusted travel partners to make hosting your own winery trip seamless and

Afternoon Brief, January 3rd

U.S. Wine Market Dips 2% By Volume, but Sees First Value Increase Since 2020: With the U.S. wine market facing uncertain economic conditions and increased competitive pressure from other drinks categories, total volume decreased an estimated 2% to 322 million 9-liter cases in 2023, according to Impact Databank...

Afternoon Brief, January 2nd

France Buys Back Bordeaux: China's love affair with Bordeaux properties is ending as more investors bring châteaux back into French hands...