Wine clubs have long been the backbone of direct-to-consumer (DTC) sales. But with shifting consumer expectations and the rise of subscription culture, from streaming services to meal kits, wineries are rethinking the traditional club. Subscription models promise flexibility for customers, stability for wineries, and in many cases, less operational strain. We asked four leading technology providers (Awtomic, Commerce7, OrderPort, and VinSuite) to share their insights on how wineries can successfully add or adapt subscriptions. We also gathered a few winery examples to show how creative models are being used today. This list is in no way exhaustive, there are many winery DTC software/SaaS providers with options, and the landscape is continuously evolving. For a deeper dive, check out this article by WineBusiness Monthly with all the providers, trends, and a very helpful comparison chart. What Are Wine Subscriptions? At their core, wine subscriptions are a modern twist on the tradi

In this powerful episode of the WIN Insider Series, George Christie sits down with Anna Brittain, Executive Director of Napa Green and visionary behind the Napa RISE Climate & Wine Symposium. Anna shares her inspiring journey from growing up in Napa Valley to shaping one of the wine industry’s most progressive sustainability programs. From international climate work in Vietnam to leading local action in California, Anna brings a global perspective and deep-rooted passion for environmental leadership.

“We successfully automated almost every irrigation set last season on 60 acres of the ranch, running the pump at night and freeing up irrigator hours to irrigate other blocks on the ranch during the day. For the first time, I can say that these blocks were sufficiently irrigated, and last year’s canopy and crop proved that.” - Andrew Oliver, Vineyard Manager at Antinori   Andrew Oliver, Vineyard Manager at Antinori, standing with Devon Wright, Lumo CEO, at a recent Napa RISE event. Irrigation Issues Before working with Lumo, Andrew and his irrigation team were stressed about three key irrigation challenges:  Their original pump and mainline were specced for the lower vine densities that were planted in the 80’s and 90’s. After replanting the entire ranch to higher densities, their irrigation demand increased beyond what the system was capable of, especially when trying to irrigate before a heat wave They also knew they had pressure issues but we

Lumo, the precision irrigation system growers use to irrigate to plan, has just released their new Irrigation Insights Report titled, Closing the Execution Gap: How Block-Level Irrigation Data Drives Profitability. The report presents first-of-its-kind block-level irrigation data collected from more than 4,500 irrigation events across hundreds of premium vineyard blocks in Napa and Sonoma over the course of the 2024 growing season. The central finding is that irrigation system performance is highly variable at an individual block level—one in ten irrigations miss their target volume by 50% or more and three in four irrigations miss by 10% or more. This lack of precision hurts growers’ ability to execute irrigations to plan and is costing them thousands of dollars an acre in lost productivity. The good news is that the report also highlights four data-driven strategies winegrape growers can adopt to dial in their irrigation precision and produce better crop outcomes. &ldqu

Paving the path for the California wine industry, Napa Green recently wrapped up hosting it's second Napa Rise Symposium where valuable climate change topics were shared and discussed. The Saverglass team attended Day 5: Supply Chain & Waste Prevention On supply chain packaging, the headline topics included the CO2 impact of DtC shipping ground vs air freight as well as a new boxed option, the use of recyclable plastic liners for label rolls and the benefits of choosing a lighter weight bottle. Attendees were encouraged to talk to their suppliers about how they have validated their roadmap that will propel them to their carbon neutral goal and to engage them with the question of, ‘what else should I know?'. Applying the new tools introduced in the education sessions, attendees engaged with the Saverglass team to learn more about our road to Carbon Neutrality and inquired about our sustainable efforts that extend beyond providing our customers with more lightweight opt

Another successful year of #NapaRISE for the books! We're honored to have partnered yet again with Napa Rise and Napa Green on their Climate & Wine Symposium, a series of events designed to empower the global wine industry to take meaningful sustainability and climate action. Thank you to everyone who participated; our industry is all the better with you in it! 

Afternoon Brief: Vinarchy - A New Global Wine Company

Vinarchy combines the assets of wholly-owned Accolade Wines with the Australian, New Zealand and Spanish wine businesses formerly owned by Pernod Ricard, which were acquired by AWL in April 2025...

Better Together: Scout + Monarch Partner to Power a New Era of Sustainable Vineyard Management Scout, the leader in AI-supported precision viticulture data platform, and Monarch Tractor, the pioneer of the fully electric, driver-optional tractor, and smart MK-V tractor, have announced a strategic partnership to provide vine-level mapping and analysis during standard MK-V operations; maximizing the value of each tractor pass and further reducing a vineyard’s carbon footprint. The collaboration pairs Scout’s AI-supported actionable plant insights with Monarch’s zero-emissions operations, enabling more regenerative, biodynamic, and organic practices in modern viticulture that also unlocks significant savings for a farm. A Shared Vision for the Future of Farming “Practices like organic, biodynamic, and regenerative farming demand greater surveillance and precision at the vine level– that’s why Scout exists,” says Kia Behnia, CEO of Scout. &ldq

The fog along the California coast is alive — it flows from the Pacific Ocean up through passes in the protective coastal ranges and into the valleys like a tide. It rises into the hills and breathes before slowly receding to the valley floors and retreating through the mountains, across the sands and into the ocean waters. Toward the north, these fogs nurture the redwoods, and all along the coast, they provide relief from hot daytime temperatures for many wine country vineyards. The Niner Estate vineyards are near Paso Robles, about 20 miles from the Pacific Ocean. They are protected from the cold maritime winds by the Santa Lucia mountain range that parallels the coastline. One of the valleys the fog creeps through is the nearby Templeton Gap. For over a decade, Niner Wine Estates’ winemaker Patrick Muran has been crafting the Fog Catcher Bordeaux blend that he says is “named after the cool banks of fog we often see drifting over our vineyards on early mornings in

After veraison, as grapes develop their enticing color in the vineyard, the age-old battle between man and nature — in the form of hungry birds — begins. Vintners and farmers have experimented with gas cannons, reflective flash tape, sonic sound systems, drones and netting to scare off their voracious flying opponents. But, the noise of cannons and sonics can irritate neighbors, and drones and netting are labor intensive, making them too expensive to maintain. Nature often provides the best solution, and in the case of birds raiding vineyards, the natural solution is birds of prey like falcons. Small birds' instinctive fear of their natural predators causes the flock to shift direction, saving the crop from invasion. After five decades in the bird abatement business, Falcon Crop Protection has an intimate knowledge of bird behavior and has brought this knowledge to wine country after their marketing manager moved to Healdsburg, launching Falcon Crop Protection to help