UPM Raflatac business area and reporting segment will be renamed UPM Adhesive Materials as of June 12, 2025. The new reporting segment name will be in use from the Interim Report Q2 2025 onwards. The name change supports the business area's strategic direction to accelerate its growth beyond label materials into graphics solutions and specialty tapes. UPM Raflatac will remain a leading, global product brand in the Label materials offering area. UPM Adhesive Materials leverages its adhesive expertise, material performance, and industry-leading services to deliver value to customers. The business area holds a leading market position in label materials and has expanded significantly in graphics solutions through the acquisitions of AMC AG, Grafityp, and Metamark. “The new business area name reflects our expanded portfolio and growth aspirations and highlights the value we deliver to our customers through the adhesive material performance,” says Tim Kirchen, Executive Vice

Willamette Valley Vineyards Hosts Mason Bee Tours to Celebrate Earth Day

March 15th – TURNER, Ore. — Wine enthusiasts are invited to join Willamette Valley Vineyards (NASDAQ: WVVIP), a leading producer of Oregon Pinot Noir, for a Mason Bee Tour & Tasting […]

Pulling the lower-the-price lever to gain market share in a highly competitive category such as adult beverages is tempting. But it is not a good idea for all of the following reasons: Erodes profit margins Provides short-term gains at the expense of long-term strategy Reduces ability to invest in innovation Lowers perceived value deterioration Dilutes brand image Puts you in an unsustainable price war Hinders your ability to raise prices later Puts too much pressure on the need to increase the volume So, what should you do instead? We’re so glad you asked! Keep reading. 1) Protect and strengthen your brand equity Brand equity is a brand's value and strength built over time. Preserving brand equity should be your top priority. Every spending decision must be weighed against the potential threat to brand equity.  Another way of thinking about brand equity is “pricing power on the shelf.”  Here are twelve practical ways to strengthen your brand equity: En

The National Association of State Departments of Agriculture Sets Its Federal Policy Focus for 2024

January 22, 2024 – ARLINGTON, Va. — NASDA members, the state commissioners, secretaries and directors of agriculture, have chosen five issues to serve as the organization’s primary policy focus for […]

Willamette Valley Vineyards Board Member Helps Secure Location for New Tasting Room & Restaurant in Downtown Bend

November 21st – BEND, Ore. – Willamette Valley Vineyards (NASDAQ: WVVIP), a leading producer of Oregon Pinot Noir, is opening its fourth Tasting Room & Restaurant in downtown Bend next month […]

Willamette Valley Vineyards Launches Secondary Offering Following Oversubscription

NOVEMBER 7: TURNER, OR – Willamette Valley Vineyards (NASDAQ: WVVIP), a leading Oregon producer of Pinot Noir, launches a new stock offering after overselling an offering that ended on September 30. The original […]

Afternoon Brief, March 21st

California Wine Exports Resilient in Global Markets, Led by Strong Growth in Mexico, Key Asian Markets and the EU: Despite market challenges, California’s global wine sales on the rise...