NAPA, CA – September 13, 2022 – WineGlass Marketing announced today that it has reached an agreement with Cakewalk Design Studio of Abbotsford, Canada to combine services. The move comes at a crucial time as wineries are planning for what will hopefully be a busy Q4 after a lackluster hospitality season. “We are typically busy this time of year,” explains Susan DeMatei, President and Founder of WineGlass Marketing, “but this year our winery clients have a little more motivation to really make the most of their Q4 programs and we want to over-deliver”. Cakewalk Design Studio, which just passed its 7th anniversary, was born out of design staff from Vin65, now WineDirect. The agency, which focused on website creation, has a solid reputation with equal strengths in coding and technical development as well as creative and cutting-edge design. “We’ve always been focused on delivering the best possible tools for our clients,” says James

Introducing the Move/5000 wireless terminal for Commerce7 Payments! Designed for both indoor and outdoor use, the Move/5000 is the perfect business companion for hospitality, retail and small merchants, creating a seamless shopping experience.; Key Features Optimal user-experience  The Move/5000 is dynamic by design and offers an intuitive user interface, powerful multimedia capabilities and a large 3.5-inch colour touchscreen that helps create an optimized experience for customers. Its new and ultra-responsive rubber keypad improves PIN entry for customers.  Highest security  The Move/5000 is certified and fully compliant with the latest global and local PCI regulations. The Telium TETRA OS has been future-proofed with top-of-the-line cryptography software and Ingenico’s world-class peer-to-peer encryption technology to keep data safe. Alternative payment methods  From mobile wallets to traditional payments, Move/5000 has a lot of options. The Move/5000 cont

By Susan DeMatei In the September/October issue of Grapevine Magazine, I wrote an article entitled “The four reasons you should care about online reviews.” As a quick recap, the four reasons were: We are at the precipice of a cultural shift from Baby Boomer values (externally showing luxury as validation, including professional and published reviews and scores) to Millennial values (internal and self-validation, including being part of a community that shares your beliefs). The internet and modern eCommerce train us to look for the most popular brands and rank the highest among people (we assume) are peers. Google evaluates reviews when delivering search engine responses and ranking. Your customers care about review sites. 92% to 97% of customers look for or read a review before doing business with a company. 80% of us trust reviews by strangers just as highly as a reference from our friends. 72% of us look for only positive reviews, and 86% will not do business with those

WineGlass Marketing, LLC announced today that Gaynor Strachan Chun had joined the firm to enhance and lead the marketing strategy on the agency’s 20+ accounts. Strachan Chun is a seasoned marketing and advertising leader with over 30 years of U.S. and global experience. She has most recently been in Los Angeles as the SVP Marketing and Communications for Cable Networks Oxygen Media, TechTV, G4, and Ovation TV. Strachan Chun and WineGlass Marketing President Susan DeMatei worked together on the Dell computer account at an agency in the mid-1990s. “When I heard Gaynor was thinking of moving from Los Angeles back to San Francisco, I knew I had to loop her into what we were building in Napa,” says DeMatei. “And now, with everyone working from home, you don’t have to be in a big city to get big-city talent.” DeMatei continued to explain that Strachan Chun had consulted with the agency for a few months but decided this year to make a move permanently to f

To say we’re living in troubling times is an understatement. 2020 has been disastrous for so many families, and we can only hope that things get better in the coming year. However, one thing this year has taught us is the importance of being prepared. With all the uncertainty around what’s coming next, you need to have emergency plans in place to keep you and our family safe. While we can’t give you all the answers, we can tell you how to ensure you and your family have access to a clean source of water for the foreseeable future. We’re here to talk to you about water storage tanks. Why would I want a water storage tank? You are probably asking yourself: “Why would I need a water storage tank?”. The answer is not so simple. Let’s take a look at some situations where you may not want to rely on other water supplies: No Access– In some cases, you might not have access to a clean water supply. Maybe you live far away from the nearest

As winery tasting rooms close temporarily and customers keep distance, get advice to communicate with your audience and make authentic connections that go beyond coronavirus (COVID-19) messaging. Now is the moment to communicate with your customers and audience. Winery communication advice during coronavirus It may not seem like the right time to try to get their attention, but the truth is, they want to hear from you. Your winery is one of their happy places. You are able to provide one of life’s pleasures that can still be enjoyed: wine. Most of us are on screens much more than we typically would be, and our remote connections are indispensable ties that bind. We know that this is a difficult time, but it’s also a time of opportunity, a chance to tell your winery’s story beyond the fact that you may be closed or geared down because of coronavirus. The Outshinery team always works remotely, and we understand that being apart physically doesn’t actually