In our most recent Free Training Friday, we focused on one thing: helping wineries convert holiday browsers into buyers. With peak shopping season approaching, this session was all about small, actionable tweaks you can make right now to ensure your site is ready when customers start searching for gifts. 1. Make Holiday Intent Obvious When shoppers land on your homepage, they're looking for one thing: the confidence that you can help them find (and ship) the perfect gift on time. That's why it's so important to give them clear visual and navigational cues that say, "Yes, we've got you covered." That doesn't mean covering your site in red and green. Instead, aim for subtle seasonal touches that align with your brand, like warm seasonal messaging, photography, or gift-centric cues.  Two Key Updates to Add Now: Shipping Timelines: Clearly state cutoff dates ("Order by Dec 18 for delivery by Dec 24"). Corporate Gifting Entry: Include an entry po

Today's customers expect convenience at every turn, especially when it comes to how they pay. An advanced checkout experience with an integrated mobile wallet isn't just a nice feature anymore; it's a competitive advantage. Whether you're in retail, hospitality, or e-commerce, mobile checkout transforms how customers interact with your brand and how efficiently your business operates.  Increased Sales & Conversions Speed an simplicity drive sales. When checkout feels effortless, customers are far less likely to abandon their carts and far more likely to make spontaneous purchases. Mobile wallet options like Apple Pay and Google Pay remove the biggest roadblocks to conversion: manual data entry and security concerns. The result? Higher conversion rates, happier customers, and a measurable lift in revenue. A Better Customer Experience Mobile checkout meets customers here they already are, on their phones. With the ability to autofill payment and shipping details

Let’s be real—every generation shops differently. Boomers? They’re all about the in-store treasure hunt, but Gen Z and Millennials are navigating their purchase journeys with the ease of a swipe. In a world where everything’s one click away, that in-person experience better bring something extraordinary to the table if you want to capture their attention. How Each Generation Shops According to DigiMarCon, you’re leaving money on the table if you focus only on driving sales through the tasting room. Boomers prioritize price and quality, while Gen Z and Millennials want more—think influencer recommendations, charitable connections, and community engagement. It’s not just about the product anymore; it’s about the vibe around it. When it comes to what influences purchasing decisions, each generation has its own quirks. Boomers, ever-practical, still base their choices mostly on price and quality. But our younger friends, Gen Z, and Mille

WHAT IS A WEBSITE TEMPLATE AND TEN REASONS YOU WANT ONE In today’s fast-changing landscape, web experts agree that we should redesign our websites every three years. Don’t get us wrong, that doesn’t mean touch your website every three years. You should constantly update and keep your website current, but we’re talking about a complete reboot every three years. This refresh is necessary because our content and feature needs change and our consumer eCommerce and browsing habits are constantly changing. Look at the wine business in the past four years and how much has changed since pre-COVID. In addition to the obvious design revitalization, we should also be re-evaluating our website goals and needs on this three-year frequency. When facing a redesign, the first question that crosses the minds of most is, “Should I use a template or have this custom-built?” If you have done a big website from scratch before, you hired a designer and then a developer,

Commerce7 expands its suite of features to include new club workflows, redesigned emails, improved reservations and strengthened security. Vancouver, British Columbia – Today, Commerce7 announced several exciting new features that focus on improving the day to day efficiency of wineries. Over the past year, the team at Commerce7 has spent a lot of time visiting wineries to better understand how they operate their DTC business, and their new releases are a direct reflection of the feedback they received. These upgrades, coupled with Commerce7’s existing suite of winery-centric features ensure their users have the tools they need to seamlessly run their everyday operations. “Every year we continue to push the bar, launching hundreds of new features a year — but once or twice a year we do larger releases. I’m really excited about this release. We spent countless hours talking to wineries and these club, payment, email, and reservation features are a direct re

US wineries using Commerce7 Payments are now able to accept credit and debit card payments through a supported iPhone and the Commerce7 Tap to Pay iOS app. No payment terminal required. Vancouver, British Columbia – Today, Commerce7 announced a new, secure way for US clients to accept payments – Apple Tap to Pay on iPhone. The new feature will allow wineries across the US to securely accept contactless payments including debit and credit cards, Apple Pay, Google Pay, Amazon Pay, and other mobile wallets through a single tap on an iPhone. No payment terminal required. Instead of an EMV device at checkout, customers will tap their credit card or other contactless payment option on an iPhone, where the payment will be completed using NFC technology. This service is going to change the game when it comes to accepting payments; enabling wineries to seamlessly checkout their customers anywhere they do business. “At Commerce7 it’s our mission to create better shopping

VinesOS Takes Modern DTC for Wineries to the Next Level Personalization, allocations, loyalty programs, and frictionless checkout  are no longer options for wineries. They're essential.  – Learn how at WIN Expo in Sonoma on December 1, 2022. San Jose, CA | November 17, 2022 – VinesOS has taken its eCommerce and POS solutions to the next level, enabling small to midsize wineries to fulfill today's consumer expectations. The all-in-one DTC platform now offers personalization, allocations, and new loyalty programs, all with easy and accelerated checkout.   PERSONALIZATION "Offering personalized recommendations online and in the tasting room can be challenging, but today’s buyers have come to expect it. Research has shown that 84% of online shoppers report that personalization influences their purchases, and almost 90% are more likely to continue shopping on a retailer website that offers a personalized experience," says CEO J

Introducing the Move/5000 wireless terminal for Commerce7 Payments! Designed for both indoor and outdoor use, the Move/5000 is the perfect business companion for hospitality, retail and small merchants, creating a seamless shopping experience.; Key Features Optimal user-experience  The Move/5000 is dynamic by design and offers an intuitive user interface, powerful multimedia capabilities and a large 3.5-inch colour touchscreen that helps create an optimized experience for customers. Its new and ultra-responsive rubber keypad improves PIN entry for customers.  Highest security  The Move/5000 is certified and fully compliant with the latest global and local PCI regulations. The Telium TETRA OS has been future-proofed with top-of-the-line cryptography software and Ingenico’s world-class peer-to-peer encryption technology to keep data safe. Alternative payment methods  From mobile wallets to traditional payments, Move/5000 has a lot of options. The Move/5000 cont

The wine marketplace continues its post-pandemic shifts.  By Laurie Wachter The August 24 Wine Industry Sales Symposium consisted of four sessions covering the value of DTC and sales data in boosting sales, planning for the holidays, corporate gifting and luxury marketing strategy. Here’s a quick look back. Using Data Analytics to Optimize DTC Pricing and Inventory Depletion Costs have risen exponentially since the onset of the pandemic, making it even more critical to use data analytics to guide wine pricing to maximize profits.  “Wineries have an amazing amount of data from their POS systems and wine clubs that can be used to build a depletion curve, price elasticity estimates and predictive models,” says Bob Terzotis of Mather Economics.  Jim Moroney reached out to Mather after opening Sixmilebridge Vineyards (Paso Robles, Calif.) during the pandemic. “We were running out of Cabernet Sauvignon partway into our first vintage. I needed to raise t

Customer experience is the leading factor in driving online sales and club signup. Commerce7’s new Version 2 is designed to elevate customer experiences by offering intelligent mobile wallets, greater member engagement and a streamlined customer portal. Revamped Checkout Now available in version 2, mobile wallets including Google Pay, Apple Pay, Alipay and WeChat Pay, a streamlined checkout experience with only 8 fields. The revamped checkout is built with new intelligence and auto-detects if a guest has mobile payments (such as Apple Pay or Google Pay). It understands compliance regulations at a state level and will only ask for birth date and billing address if required by a state. The receipt page smartly displays the shipment information and allows for third party apps. Reinvented Clubs Wineries on Commerce7 see 30% of their club sign ups come from the web. With version 2 we aim to make that higher. Customers can start engaging with their club package and products before the