If your winery’s December felt like a sugar high followed by a January hangover, congratulations—you’re in the club. The holiday season brings out the best and worst of wine marketing. We see a flurry of emails, social posts, pop-up bundles, and panicked “last chance for shipping!” reminders that make even Santa unsubscribe. But behind all that glitter and noise sits something actually useful: data. And data, unlike mistletoe or tinsel, ages beautifully—if you know how to use it. Day 1: The Ghost of Open Rates Past Let’s start with the easy one. You sent fifteen emails between Thanksgiving and New Year’s, and shocker—open rates dropped after the first week. This isn’t your subscribers turning into Grinches; it’s list fatigue. Consumers are bombarded with messages from every brand they’ve ever accidentally clicked “subscribe” on. The fix: cut your frequency, not your revenue. Segment your list by engage

Meta Ads, Miracle Results If your holiday Meta ads felt like lighting money on fire in a festive candle, that’s not because social is dead. It’s because your targeting and flighting were built for wishful thinking, not gifting intent. The fix isn’t magic. It’s method. You can absolutely turn Meta into a gift-selling machine between Thanksgiving and New Year—if you understand what actually drives intent and how to spend wisely when every other brand on earth is screaming for attention. What follows is a ruthless, winery-specific playbook for the six-week window between Thanksgiving and New Year that prioritizes intent, protects margin, and leans on real benchmarks instead of folklore. First, reality: volume is there, but it clusters Holiday ecommerce keeps breaking records, with online spend hitting roughly $241.4B from Nov 1 to Dec 31 and mobile responsible for the majority of transactions. (Adobe Newsroom) Translation: your customers are buying on their

Afternoon Brief, December 15th

WSTA Debunks Pesticide Report: Recent results from a UK government testing programme have suggested a dramatic increase in the proportion of wine that contains multiple pesticide residues – up from 14% in 2016 to 50% in 2022...

Afternoon Brief, September 8th

10th Annual Wine Industry Expo Attendee Registration Opens: Wine Industry Network opened registration for the 10th Annual North Coast Wine Industry Trade Show & Conference (WIN Expo), scheduled for Thursday, December 1st, 2022, at the Sonoma County Fairgrounds and Event Center in Santa Rosa, CA...

Ben Salisbury shows Outshinery clients how in this resource-packed workshop. Ben Salisbury, of Salisbury Creative Group, has been in the wine industry since 1986. He says that he’s seen many changes to the biz over the past six or seven years, particularly when it comes to how wineries sell their products to consumers. He’s here to help wineries navigate the world of 3-tier wine sales and we’ve got his expertise on lock right here. Ben recently instructed a workshop for Outshinery clients, and it got such excellent feedback from participants that we are sharing the replay. Some highlights: The Game Plan, which Ben reveals about halfway through the workshop How to get VIP contacts at LibDib, the tool Ben calls “a miracle” Salisbury Creative Group’s free YouTube library The key differences between traditional and winery direct And more… CHECK IT OUT.

Remembering Donald D. Galleano, 1952-2021

June 4th – It is with great sadness that the family of renown winegrower, community leader and champion of regional water interests, Donald D. Galleano, announces his passing on June 2, 2021. Mr. Galleano was President of the Historic Cantu-Galleano Ranch in Mira Loma, California, a fifth-generation winery founded in 1927. Galleano is the oldest […]

Experienced Wine Industry Executive Elevates Team NAPA, Calif. (January 13, 2021) – Mira Winery, which produces a limited amount of hand crafted, all-natural wines, each a singular expression of unique grapes, announced today that Ed Thralls is joining the team as President. The hiring follows the opening of Mira winery and hospitality house last fall on […] The post Mira Winery Announces Ed Thralls as President appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/01/14/mira-winery-announces-ed-thralls-president?utm_source=rss&utm_medium=rss&utm_campaign=mira-winery-announces-ed-thralls-president Published Date:Thu, 14 Jan 2021 19:16:35 +0000