Verallia, Europe’s leading and the world’s third largest producer of glass packaging, is inaugurating its first hybrid furnace at its Zaragoza site in Spain. This new facility marks a significant milestone in the Group’s decarbonisation strategy and will reduce CO₂ (scope 1 and 2) emissions by around 50%, with potential to reach 60% depending on the energy mix.  In response to the climate emergency, Verallia has been committed for several years to decarbonising its operations. Supported by a clear and robust CSR roadmap – now reinforced by the SBTi’s1 validation of its Net Zero 2040 trajectory – the Group aims to reduce its CO₂ emissions (scopes 1 and 2) by 46.2% by 2030 compared with 2019, and by 90% by 2040. Verallia is the first global producer of glass packaging for beverages and food products to commit to this trajectory for 2040. In this context, the Group is deploying a diversified portfolio of low‑carbon melting technologies across its n

Michigan-based boutique wine brand brings its signature Gewürztraminer and curated tasting experiences to Illinois, DC, Maryland, and California Traverse City, MI and SAN JOSE, CA — April 9, 2026 — BeOnePassion, a Michigan-based boutique wine brand known for its vibrant Gewürztraminer and experience-driven approach to wine, today announced it has selected LibDib as its distribution partner to expand into four new markets: Illinois, Washington, DC, Maryland, and California, alongside its home market of Michigan. This expansion marks a significant milestone for BeOnePassion as it introduces its wines to a broader audience of buyers and consumers who value premium wines as part of a social, curated lifestyle experience where storytelling, aesthetics, and connection are as important as what’s in the glass. At the center of the launch is BeOnePassion’s signature Gewürztraminer, produced in Michigan’s renowned Old Mission Peninsula. The wine

Self-serve wine bottle shot tool reaches four million configurations six months after launch Outshinery Lite, the self-serve wine bottle shot tool from Outshinery, now supports over four million unique image configurations through its proprietary 3D container library. The milestone reflects six months of expansion since the tool's September 2025 launch. The container library maps every variable a winery needs to produce a photorealistic bottle shot: bottle shape, glass color, liquid shade and opacity, closure material, and size. Unlike AI image generators that produce different results each time, each Lite configuration is deterministic. The same inputs produce the same photorealistic output, every time. "Wineries tell us the same thing: they need images that are consistent across every SKU, every vintage, every channel," said Laurie Millotte, founder and Chief Amazement Officer of Outshinery. "We did not build four million images. We built a system of configurable

Sonoma, CA, April 1, 2026 - Free Flow Wines today announced that Richard Bouwer has stepped down as Chief Executive Officer. The company’s Board of Directors has appointed Robert Perman as President and Chief Operating Officer, effective April 1, 2026. Richard Bouwer has led Free Flow Wines since 2018, guiding the organization through growth, expansion, and meeting the milestone of over 2 million keg shipments across the US. The Board thanks him for his leadership and contributions to the company and wishes him continued success in his future endeavors. Robert Perman brings 15 years of operations leadership, with a demonstrated ability to scale complex organizations, enhance production and supply chain performance, and maintain rigorous quality and safety standards. He previously served as Vice President of Operations. “I am honored to take on the role of President and Chief Operating Officer and look forward to continuing to drive operational excellence and long-term growt

If you’ve been debating whether 2026 is the year to invest in your gifting channel, it’s time to sip on these facts: Wine is inherently giftable — birthdays, holidays, corporate milestones — making it one of the best categories to capitalize on the massive, largely untapped online gifting market. The gifting flywheel drives new customers organically, since every bottle received as a gift is a brand discovery moment that can turn recipients into loyal buyers without spending on ads. Corporate gifting is a massive B2B opportunity that wine brands are perfectly positioned for, but most are still fumbling through manual processes instead of leveraging modern tools. Gifting reduces over-reliance on Q4, capturing year-round occasions like anniversaries, promotions, client gifts, and thank-you gestures to create more predictable revenue. Getting in early is a competitive advantage. Most wine brands haven't modernized their gifting experience yet, so those

The New Year has often been seen as a marketing reset. New goals, new mindsets, new opportunities. However, by the time Q1 arrives, many brands still rely on superficial “New Year, New You” messages that no longer match how consumers actually behave in January, February, and March. In 2026, the opportunity isn’t to shout louder about resolutions—it’s to align your brand with how people are realistically thinking, spending, and socializing in the first quarter. According to multiple consumer studies, roughly 80% of New Year’s resolutions fade by mid-February, yet spending habits, social rituals, and emotional priorities continue well beyond January. That gap is where smart marketing lives. For wine brands, Q1 isn’t about reinventing but staying relevant. The most effective early-year messaging connects with consumers by addressing their desire for connection, value, simplicity, and meaningful experiences that don’t feel indulgent or e

The wineries with the most loyal wine clubs aren't the ones with the best discounts. They're the ones with the strongest emotional identity. This will sound counterintuitive to anyone who's ever tried to stem club churn by sweetening the deal with free shipping or an extra bottle. But the data tells a different story. Companies with strong emotional connections to customers outperform competitors' sales growth by 85%. Not 8.5%. Eighty-five percent. The question isn't whether emotional connection matters. It's how you build one. Enter brand archetypes: a framework rooted in Jungian psychology that helps wineries create the kind of deep, identity-based loyalty that discounts can never buy. When wineries align their story, experience, and messaging with a core archetype, wine club loyalty stops being a battle against churn and becomes a natural expression of who they are. What Are Brand Archetypes? (And Why They Work in the Wine Industry) Brand archetypes are 1

The Pacific Collection, their newest line of customizable bartops, are the only natural cork spirits closures assembled and finished in the United States. Amorim Cork America has proudly become the only producer to assemble and finish natural cork spirits closures in the U.S., with bartop options now produced at their Napa, Calif. facility. This milestone reflects Amorim’s global leadership in cork manufacturing, while underscoring a long-term commitment to the North American market. By establishing domestic finishing operations, Amorim strengthens its supply chain resilience, shortens lead times, and provides spirits producers with a trusted U.S.-based partner for premium closures. In addition to millions of natural cork wine closures finished daily at the Napa facility, Amorim Cork America will now add thousands of natural and microgranulated cork spirits closures to their overall count. The Napa facility leverages Amorim’s proven global expertise and world-class technology to

VANCOUVER, BC – January 12, 2026 – Commerce7, the leading DTC sales platform for the wine industry, today announced the launch of Commerce7 Lite. This new entry-level plan provides small and emerging wineries with the industry-leading tools they need to scale with confidence, with an affordable price tag. For years, smaller wineries have been forced to choose between high-end systems they couldn't yet afford or entry-level platforms that lack the sophistication needed to scale. Commerce7 Lite removes that barrier, offering a flat $59 monthly fee with no transaction fees and providing access to the platform’s core suite of solutions: Point of Sale, Ecommerce, CRM, Wine Club management, Reservations, and Analytics. “Personally, I love small wineries, and at Commerce7 we wanted to give them access to great sales tools without the complexity,” said Andrew Kamphuis, President of Commerce7. “Lite removes the technical and financial barriers that o

Napa, CA, 01012026 — VA Filtration is proud to announce its 25th anniversary, marking a quarter-century of innovation, dedication, and service since its founding in 2001. Over the past 25 years, the company has grown from a visionary startup into a trusted leader in the filtration industry, serving clients across the globe. From its humble beginnings, VA Filtration has remained committed to delivering high-quality filtration services and advanced technologies to support the wine and spirits communities – serving more than 4,000+ wine brands in North America. Key milestones include: VA Filtration opened its first office in American Canyon in 2001. Founder Bryan Tudhope engineered and launched the first successful nanofiltration machines for the US wine industry. By 2004, the company had developed industry-standard machines and processes to remove 4EP from wine. VA Filtration designed and introduced a low-energy crossflow machine and launched the first two-column Crossfl