You’ve already done the hard part getting guests through the door. Now it’s time to make every visit truly count. Join Liz Mercer for a sharper, more intentional look at how top-performing wineries are transforming the tasting room into a powerful engine for revenue and loyalty. From the first welcome to the final touchpoint, you’ll learn how small, deliberate shifts in approach can significantly improve conversion, deepen engagement, and create lasting customer relationships. If you want stronger results from every tasting room interaction, this is a session you won’t want to miss. Wednesday, April 22nd, 2026 at 10:00 AM – 11:00 AM (PT) RSVP Now ABOUT THE SPEAKER Liz Mercer WISE Coach & Content Developer Liz Mercer grew up in the Napa Valley, which instilled a deep respect for the culture and lifestyle of wine and the industry supporting it. She left the area to attend Northwood University in Michigan, where she studied Finance & Business Manage

Michigan-based boutique wine brand brings its signature Gewürztraminer and curated tasting experiences to Illinois, DC, Maryland, and California Traverse City, MI and SAN JOSE, CA — April 9, 2026 — BeOnePassion, a Michigan-based boutique wine brand known for its vibrant Gewürztraminer and experience-driven approach to wine, today announced it has selected LibDib as its distribution partner to expand into four new markets: Illinois, Washington, DC, Maryland, and California, alongside its home market of Michigan. This expansion marks a significant milestone for BeOnePassion as it introduces its wines to a broader audience of buyers and consumers who value premium wines as part of a social, curated lifestyle experience where storytelling, aesthetics, and connection are as important as what’s in the glass. At the center of the launch is BeOnePassion’s signature Gewürztraminer, produced in Michigan’s renowned Old Mission Peninsula. The wine

Over the past few years, wineries have seen tasting room visits decline as consumer habits shift. With more options than ever, visitors are looking for something special—experiences that go beyond just sampling wine. For many wineries, this means rethinking how they engage guests and creating a place people want to come back to. This guide explores how wineries across the country are turning their tasting rooms into destinations—balancing local charm, modern convenience, and genuine hospitality. Create Unique, Social Experiences In today’s market, wineries that stand out provide more than just a tasting—they create memorable, shareable experiences that make guests want to stay longer and come back. Enhancing the Atmosphere with Music: Music adds energy and can make an ordinary tasting feel like an event. Hosting live music, whether it’s a local band or acoustic performer, brings people together and keeps them engaged. Many wineries schedule music on weeke

We love the Midwest winemaking community! This past summer Laffort® USA have been lucky enough to visit and share information about our innovations with talented winemakers from Wisconsin to Illinois to Indiana to Michigan. We've tasted fantastic expressions of everything from Seyval Blanc to Cabernet Franc.  And did we mention the ciders, fruit wines, and canned cocktails? The beverage scene in the Midwest is such a dream. Here's wishing all our winemaking friends in the Midwest a fantastic harvest! We’re proud to support your work to produce the best wines possible. Here’s to continued innovation, collaboration, and raising a glass together in the heart of the Midwest!  Special shout outs to Wollersheim Winery and Distillery, Butler Winery and Vineyards, and Lake Michigan College's Wine & Viticulture Program! Thank you all so much for hosting us!

In this WIN Insiders episode, George interviews Beth Vukmanic, Executive Director of Vineyard Team and manager of the SIP Certified sustainable vineyard and winery certification programs. Beth shares her fascinating journey from professional harpist (and being born in a Volkswagen Rabbit!) to leading one of California’s most important sustainability initiatives. She explains how Vineyard Team, founded in 1994 by progressive growers, promotes sustainable farming through education, collaboration, and the SIP Certified program that emphasizes accountability in social equity, soil health, water efficiency, and habitat preservation. Beth discusses the program’s evolution from a 1996 self-assessment checklist to a comprehensive certification now spanning California, Michigan, and Oregon, plus its growing market value as consumers demand sustainably produced wines. She also shares her passion for fitness through her “Beth Size” brand and highlights the One of Ours Me