What To Make Of The Online Advertising Crash. As we’re planning with our clients for 2023, one question frequently popping up is the viability of Meta (the company that owns Facebook, Instagram, What’s App, and Messenger) and Google as advertising platforms. We understand the scrutiny, as 2022 has not been kind to the tech sector. The stock market saw seven years of gains erased in 10 months this year. The headlines are brutal, calling Meta a “risk,” a “loser,” or in what CNBC named a “death spiral.” Every other day there is news of another large marketer pulling out of the platform. Meta’s meltdown is shocking but not singular. Google is down 40% this year, Amazon 45%, and Snap 80%. Add the absolute insanity with Twitter, and even the boldest marketer is wondering how much budget to attach to social media in 2023. We must break down the causes of these market shifts to answer those questions and apply them to the wine business.

Every winery and wine brand will eventually need a Metaverse strategy. During the pandemic, some wineries have become adept at conducting on-line tastings and enhancing customer experience by providing virtual vineyard, winery and cellar tours. Wineries were compelled to connect online with customers like never before. This is just the beginning. Wine businesses will need to adapt to an increasing technological sales process not only online but in the Metaverse. The Metaverse is a virtual and immersive digital world that that reflects our real lives in many respects. The Metaverse is inhabited by digital representations of people, places and things (including brands). The Metaverse experience can provide experiences on par with the real world, while also offering experiences beyond those of the real world, for example, the sensation of human flight. Of importance to brand owners, the Metaverse hosts a growing virtual marketplace that allows users to buy, sell and share digital assets l

The retail industry has changed tremendously due to the rise in technology. Most notably, there have been significant adjustments in consumer expectations and behavior, as well as a massive shift toward e-commerce. Join us for our webcast on trends in the retail industry and how to help your business plan for what’s next. In addition to shifting consumer behavior and supply chain, we’ll also cover the following topics: Last mile logistics Sustainability practices The metaverse and Non-Fungible Tokens (NFTs) Click here to register!

2022 Retail Industry Outlook

Navigate change and explore key retail industry trendssuch as e-commerce, sustainability, and moreand how to plan for your businesss future.

We are so excited to be back in person at events this year and look forward to meeting many of you and seeing some familiar faces at this year’s Unified Wine & Grape Symposium in Sacramento on January 25-27th. If you are planning on attending, stop by booth #216 to see some of the cool things that we've been up to. The InnoVint team will be showing off: 3D Tank Mapping Technology No, it's not the new Metaverse, but it is an exciting way for Winemaking, Production, Cellar, and Lab teams to access information used to make decisions at-a-glance. New Mobile App InnoVint was the first to bring you a winery management app, and this latest version is also the first of its kind. InnoVint empowers you everywhere you are, even while offline and on the road. Oh, and it’s available on any mobile device too! How Profitable is Your Wine? InnoVint is partnering with WinePulse to provide instant clarity for key data points like cost of goods sold, actual and estimated