As the wine industry faces unprecedented challenges with COVID-19, wineries have had to grapple with how to engage their customers now that on-site visitation has been banned or restricted. For decades, the tasting room has been a central component of DTC sales, but now wineries must turn to digital channels to continue growing. Commerce7, the two year old customer centric platform that is leading the wine e-commerce revolution, has partnered with Vimbibe to unlock new digital engagement channels that had, until now, been out of reach for the wine industry. Thanks to this partnership, Vimbibe exclusively offers Commerce7 users the ability to text their customers and open new lines of communication with their customers. “Vimbibe had been in development long before COVID-19, but today especially, customers want the ability to create deeper relationships with brands on their terms. Email marketing is a great tool, but realistically only 20-30% of emails are ever opened. With t