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Congratulations to Doug Frost, Owner of Ecolands Winery, for being selected as one of Wine's Most Inspiring People.

By Melanie Young Many industry professionals would gladly rest on their laurels after becoming only one of four individuals* in the world to achieve both

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New Innovation Alert: Sandprint ✨
We’re excited to introduce Sandprint — a new premium finish that adds a distinctive grit-like texture to your labels, creating a tactile experience that stands out on the shelf. Key Details & Capabilities: - Substrates: Sandprint is applied over smooth pressure-sensitive films and coated papers, making it easy to achieve a premium textured finish without needing specialty stocks. - Foil Stamping: Sandprint works seamlessly with foil stamping, allowing you to layer metallic effects with rich tactile texture for maximum visual impact. - Varnishes: Spot flexo gloss can be applied over Sandprint, adding selective shine and contrast that enhances both the design and the texture. - Embossing: Sandprint is fully embossable, allowing you to create bold and dimensional designs. Experience it firsthand, request a sample today! melanie.powell@mcclabel.com
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Weed Whackers with Hooves: Goats, Sheep, and One Famous Pig
Sustainable Story | Happy, Helping Hooves Weeds challenge farms of all sizes. When Melani Harding, Owner and Winemaker at Bon Niche Cellars, decided to stop using herbicides, weeds got out of hand and she looked for more sustainable control methods. She adopted Nigerian dwarf goats, who promptly began cleaning up the property. But since they’ll gladly eat budding and maturing grapes, they can only free-roam the vineyard between harvest and bud break. Babydoll sheep joined the crew next. They are the perfect height for removing excess vine leaves… which also means they can reach the fruit! They also must leave the vineyard at bud break and are welcome back with the goats after harvest. Melani wanted to achieve year-round weed control. After some research, she found the perfect solution: Kunekune pigs with short stature and a natural inclination for grazing. In 2021, Gilbert the Pig joined the farm and quickly became a local celebrity. Over the years, Melani has established
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Baker Tilly and Moss Adams to Combine to Create an Industry-Defining Advisory and Accounting Firm in a Strategic Merger Backed by Hellman & Friedman
Expanded industry specialization, geographic reach and private equity investment position the firm for long-term growth and innovation. CHICAGO and SEATTLE (April 21, 2025) – In a transformative move that redefines advisory and accounting services for the middle market, Baker Tilly and Moss Adams today announced their planned combination to create the sixth largest advisory CPA firm in the US. Expected to close in early June of this year, the combination strengthens the firms’ industry specialization, expands its geographic reach and enhances its capabilities across advisory, tax and assurance services. With complementary strengths and a shared commitment to client success, Baker Tilly and Moss Adams will unite under the Baker Tilly name, forming a leading firm positioned to help middle-market businesses navigate an increasingly complex environment. Jeff Ferro, CEO of Baker Tilly, will serve as CEO of the combined firm through his retirement, with Eric Miles, cur
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Recent changes allowing wine advertising on the TikTok social media platform have opened new doors to gain traction with enthusiastic — and younger — drinking age consumers.

The holidays are around the corner and 2025 budgets are being allotted. TikTok should be in your marketing plan. By Melanie Young Recent changes allowing

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Statistics show the buying power of Black Americans, Asian Americans and LatinX consumers is stronger than ever. Yet these audiences are often overlooked or under-budgeted in wine marketing. Now is the time to reprioritize.

To be more inclusive, be more inviting. By Melanie Young Statistics show the buying power of Black Americans, Asian Americans and LatinX consumers is

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With thousands of SKUs in the marketplace, the competition for selling your wine is tough. Add to this challenge a decline in wine consumption, according to industry reports, and it’s an uphill battle for wine brands everywhere, regardless of size or reputation.

What’s the best way to capture a buyer’s interest and secure a spot on a supplier portfolio, retail shelf or restaurant wine list? By Melanie Young   With thousands of […]

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Melanie Young is a certified specialist of wine and co-host of The Connected Table Live global podcast, which spotlights thought leaders in wine, food and hospitality. Her articles have appeared in Wine Industry Advisor and Wine Enthusiast.

By Carl Giavanti   Melanie Young is a certified specialist of wine and co-host of The Connected Table Live global podcast, which spotlights thought leaders in wine, food and hospitality. […]

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Wine features prominently in many television and film productions, and placing brands in these shows can deliver millions of  viewers — each one a potential customer. So how do you make sure your wine gets the role?

Relatable characters drinking your wine is a great way to reach target customers. By Melanie Young In the Netflix series, Dead to Me, Jen, a grieving

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Sponsoring events can bring new customers to your wine brand through product sampling and social engagement. Here are tips to get the most from wine sponsorships.

Sharing an experience creates new and loyal customers.  By Melanie Young   Sponsoring events can bring new customers to your wine brand through product sampling and social engagement. What’s more, […]

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