In an Interesting recent article in the New York Times, entitled “The Wine Business Sees a Problem: Millennials Aren’t Drinking Enough,” author Eric Asimov cites the report “State of the US Wine Industry” by Rob McMillan, industry analyst and executive VP of Silicon Valley Bank:  “ … aging baby boomers — currently the prime market for wine — are nearing retirement age, the time of life when consumerism typically declines. Millennials, the generation that began to come of age after the turn of the century, have given no indication that they are poised to step in. They buy much less wine than boomers, and the wine industry has not done enough to entice them to become regular consumers.”     While it’s a concern that has troubled the industry for decades, few wineries (or suppliers) appear to be addressing the problem. As McMillan puts it,  ” In prior reports, we noted that the falling interest in

We’ve Got Some Good News and Some Bad News—SVB 2022 State of the Wine Industry

—Jeff Siegel The good news for the wine business? Premium wine sales increased 21 percent in 2021, and another strong year will follow in 2022. The bad news? Wineries may […]