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Today's wine business news for wine industry professionals...

Grim Reports Have the Wine Industry in Knots. But Should We Just Calm Down?: Lately, conversations within the wine industry have been punctuated with doom and gloom. Sales are erratic, the climate is unpredictable, overproduction is rampant and drinkers are hesitant to spend...

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State-of-the-Art Manufacturing Companies Merge to Provide Full Service Coverage for North American Bottle Closure Market
An Exciting New Merger to Increase Customer Service and Expand Closure Solutions In an exciting development for worldwide wine and spirits, Maverick, the leading capsule manufacturing company for North America, has joined forces with Enoplastic USA to form Maverick Enterprise, Inc., a merger that solidifies its ability to provide superior bottle coverings and high-quality service for the alcohol beverage industry into the foreseeable future. Maverick Enterprise, Inc. is part of the Crealis Group; eight expert brands specializing in foils, wirehoods, capsules and packaging design with 15 production sites worldwide. According to Frederic Catteau, Maverick Enterprise, Inc.’s USA General Manager, the merger between Maverick and Enoplastic further strengthens the company’s position as the go to, end-to-end provider for capsule development throughout the USA, Canada, Mexico and beyond. “We’re doing more than 1 billion units of closure and capsule manufacturing in thi
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The Value of the Wine Capsule - Ferrari Trento
Aesthetic matters in the world of wine. Overtime, capsules have acquired an increasingly important role thanks to its two functions: protective, to guarantee the integrity of the product and aesthetic, to communicate the character of a wine and to enhance the concept of a brand. Ferrari Trento has chosen to communicate its value by working with our sister company Enoplastic and the branding agency Robiliant Associati to launch their line called MAXIMUM, that includes Trentodoc in three different versions: Brut Blanc de Blancs, Rosé and Demi-Sec. The brand selected some common elements for the three versions: a customized pebbling which recalls the brand name thanks to the relief stamping of the initial “F”, and the red color at the top of the capsule which evokes the excellence of a well-noted brand as Ferrari Trento. Graphic elements, complemented by tactile solutions, aimed at emphasizing the distinctiveness as well as the exclusive and coordinated image of the bra
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Maverick Announces New Customer Care Rep
Maverick is pleased to announce and welcome Robin Jamison, as our newest team member and Customer Care Representative. She will be responsible for working closely with a portfolio of our customers and accounts as well as internally with our customer care, and sales team.  Robin comes to Maverick with over 10 years of experience in customer service in numerous industries, including front of house management in the restaurant industry and most recently in insurance sales. She possesses a strong commitment to help our customers achieve a level of success we at Maverick strive for. She is very excited to work in the wine industry and apply her talents at Maverick working with our customers, stating, “Joining the Customer Care team at Maverick Enterprises was a great decision and has been an excellent experience, thus far!  Maverick is lucky to have a large group of talented employees; it contains a mixture of individuals with many wonderful qualities to contribute, just like a fine wine!
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Maverick Launches the Absolute Green Line
Maverick Enterprises, Inc is pleased to announce a new generation of eco friendly wine capsules called the Absolute Green Line. This new product line for Maverick is an ecological alternative for wineries which provides customers with a capsule manufactured with bio-based polyethylene (PE), produced with sugar cane and water-based inks, instead of oil and solvents. Sugar is a renewable resource, and like all plants, it absorbs green-house gasses during cultivation these elements along with producing this product with water-based inks allows Maverick’s Absolute Green Line™ capsules to span the gap in the industry.  As consumers are becoming increasingly more aware of the environment around them, and taking steps forward in their own carbon footprint, we have added the double leave logo to these capsules to signify this product line on the shelf. This allows consumers to understand their packaging is of the most environmentally friendly as they enjoy their wine. Th
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