Cyber Week Winery Marketing: Planning Smarter, Selling Stronger Cyber Week is almost here, and consumers are primed to buy. For wineries, it’s not just a chance to move inventory — it’s a chance to win new fans, reward loyal members, and end the year strong. The goal isn’t simply to discount — it’s to strategically position value, create urgency, and make buying feel effortless. Whether you’re a small family-run tasting room or a multi-location brand, these proven strategies will help you get the most out of the week. 1. Build Anticipation Before the Week Begins Cyber Week success starts long before Friday. The wineries that win start warming up their audience early — building curiosity, boosting email sign-ups, and reminding people why they love their brand. Ideas to get the buzz going: Add a countdown banner or homepage teaser with “Our biggest offer of the year starts soon.” Send a “save the date” email to your

By the Copper Peak TeamThe OND (holiday) season is fast approaching, and now is the time to lay the groundwork for a smooth, successful holiday shipping experience. At Copper Peak Logistics, our shipping experts have shared their top strategies to help wineries and DTC brands get ahead—before the rush begins. Amanda Castorena and Mike Galvan have pulled together some tips and a checklist to help you stay on track! 1. Finalize Gifting and Kitting Plans Early Corporate gifting and seasonal kits are high-impact, but they require extra components like branded packaging, glassware, and printed collateral. Ordering these items now ensures you won’t face delays later when demand spikes. 2. Lock in Your Shipping Calendar Submit club setup forms and finalize ship dates for the rest of the year. Mondays are already filling up, and blackout dates are creeping in. Build in extra transit time to account for seasonal delays and avoid last-minute surprises. 3. Refresh Your Marketing Mater

Everywhere you look right now—Hallmark Channel, Netflix, social media—it’s Christmas in July. And while most people are watching cozy movies and pretending it’s snowing outside, here’s a better question for wineries: Are you ready for your holiday season? October, November, and December (OND) are your biggest sales months of the year. Holiday winery marketing doesn’t start in October—it starts now. They’re sprinting through Q3—right now—while everyone else is still daydreaming about hot cocoa and watching Christmas movies… you’ve got rosé in your glass and wine bundles to plan. 1. Clean Up Your Data — Because Bad Data Costs You Money This isn’t just about removing bounced emails. Bad data quietly drains OND revenue by blocking you from segmenting, targeting, or even reaching your customers. Your Move: Export your full email list (now, not later). Use ChatGPT to help spot typos like gmaii.com in

Amid news of oversupply and decreased demand, the wine industry has an opportunity to adapt to the changing market. Audra Cooper, Director of Grape Brokerage, and Eddie Urman, Central Coast Grape Broker at Turrentine Brokerage, discuss key grape and wine industry trends, from oversupply and vineyard removals to the growing necessity of sustainable certification. They explore regional dynamics, bulk wine market shifts, and future trends, emphasizing innovation, industry collaboration, and better marketing to stay competitive. LISTEN TO THE PODCAST Resources:         258: 5 Ways Certification Makes Brands the SIP | Marketing Tip Monday 259: Winegrape Market Trends of 2024 265: How to Stand Out on Social Media in 2025 268: How to Tackle Leadership Transitions Successfully Turrentine Brokerage Turrentine Brokerage - Newsletter Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet   Susta

Planning a year’s worth of winery marketing campaigns might seem overwhelming, but it doesn’t have to be! This guide offers 60 winery marketing campaigns—a mix of traditional ideas, trending concepts, and fresh ways to tie into wine holidays and cultural moments. Whether you tackle five campaigns or all 60, you’ll find plenty of ways to connect with your audience, build loyalty, and sell more wine. January – Fresh Starts and Cozy Comfort Start the year by replenishing wine racks, embracing wellness trends, and celebrating comfort. Restock the Wine Rack: Give customers a reason to restock their post-holiday shelves with irresistible case discounts. January Blues Buster: Warm up dreary winter days with a winery marketing campaign focused on bold reds and bubbly wines paired with hearty recipes. Dry January Wellness Kits: Stay on-trend with non-alcoholic bundles featuring sparkling water, herbal teas, and a voucher for tastings next month. Super Bowl Prep: Fo

Sustainable Story: Niner Wine Estates Shoppers’ sense of urgency around climate change is rising. 78% of global consumers feel that environmental sustainability is important, they like the idea of being sustainable, and want to live more sustainable lives (Simon Kucher & Partners, 2021). While many brands and retailers today are making eco-friendly claims, some chalk up to little more than greenwashing: a marketing ploy designed to make products seem more sustainable than they are. Because of this, consumers feel that they can’t always trust “green” claims. It’s more important than ever for sustainable brands like you to share your sustainable story in a meaningful and authentic way. Wondering what it means to share a story that consumers can trust? See an example in this week’s Marketing Tip, where we share Niner Wine Estates’ Sustainable Story surrounding the Value of Energy Efficiency.   Stacking Energy Savings Electrici

As the busiest time of year for wineries approaches, it’s critical to plan ahead for the holiday season, specifically the OND period (October, November, December). With so many opportunities—Black Friday, Cyber Monday, Thanksgiving, Christmas, and New Year's—wineries need to strategically market to capture sales and build lasting customer relationships. Here’s a detailed guide, based on our Holiday Marketing Webinar, to help you create campaigns that will maximize your success this holiday season. Why Holiday Marketing is Critical for Wineries The holiday season often represents the most lucrative time of year for wineries, with up to 30% or more of annual sales generated during OND. This period provides opportunities for increased engagement, new customer acquisition, and deeper loyalty with existing customers. The biggest reason for the spike in holiday sales is the gifting mindset. During the holidays, customers are not only buying for themselves but als

Now is the time to start planning for the busy holiday season (OND). We’ve written about OND planning in the past, but this year we turned directly to our experts and asked: What are they seeing “on the ground” this year, and what advice do they have for wineries for the coming season? Here are their top three tips. Tip #1: Decide on Gifting/Kitting ASAP Gifting, especially corporate gifting programs, can be great for wineries. Those gift packages and kits will likely need additional items, however. For example, a gift set might include: Special seasonal packaging Collateral (brochures, catalogs, etc.) Gift items(opener, glassware, etc.) Specialty bags Bellybands “Anything special—packaging, bellybands, collateral, etc—should be ordered soon [in summer months] so as to not risk delays,” says Amanda Castorena, Account Executive here at Copper Peak. “If you order later when more wineries and companies are ordering as well, it might take lon

As the busiest time of the year for wineries approaches, it’s crucial to prepare strategically for Q4 to ensure you’re capturing every possible sale. Whether you’re focusing on Direct-to-Consumer (DTC) channels or looking to expand your reach through events and collaborations, this guide will help you make the most of the holiday season. 📊 Analyze Your Data for Strategic Insights ☐ Dive Deep into Past Q4 Data: Review past Q4 sales data to identify trends in customer preferences and purchasing behavior. Understanding what worked (and what didn’t) will help you refine your approach. If you’re a new winery or your previous platform didn’t capture detailed data, focus on setting up robust data tracking this year. Use this Q4 as a baseline to gather insights that will guide your future strategies. Don’t hesitate to experiment with different marketing tactics to see what resonates most with your customers. ☐ Segment Your Audience: Utilize data segme

LISTEN IN to Sustainable Winegrowing's Marketing Tip Monday! What does it mean to farm sustainably? Sustainable farming is a collection of practices spanning from water and energy conservation, to soil health and biodiversity, and social equity. There are so many examples of sustainability in action to point to right outside of your window: Native landscaping: minimal irrigation and maintenance needs. Cover crops: promote soil health and provide refuge for beneficial insects. Alternative energy sources: reduce reliance on fossil fuels. Owl boxes & raptor perches: birds of prey feast on vertebrate pests. One topic that sustainable farmers get asked about often is pest management. In this Sustainable Story Marketing Tip, learn how Presqu’ile Vineyards utilizes technology to manage bird pests in a more environmentally and economically sustainable way. Safely Keeping Birds at Bay Birds like finches and starlings are common vineyard pests. They damage fruit and canopies,