Dry farming in Paso Robles involves a variety of approaches and practices, including floor management, spacing, varietals, and canopy management. These methods are highly adaptable and tailored to the unique conditions of each site.  Join us for a grower roundtable that will provide practical insights for both dry farmers and those interested in dry farming! Date/time: Thursday, February 20 @ 9:00-11:00 am Location: Lone madrone Winery REGISTER HERE This meeting is funded by the Department of Water Resources and is a collaboration between CSWA, CAFF, and Vineyard Team.

The Marketing Behind Come Over October Hopefully, by now, you’ve seen some wineries participate in Come Over October, a new program launched to benefit the wine industry. Our industry is facing a critical shift where the cultural narrative around wine is being scrutinized. At the same time, loneliness and isolation are now at epidemic levels, and the simple act of sharing wine, which has always been a catalyst for connection, seems to be losing its place. The goal of Come Over October, launched by wine journalist Karen MacNeil and PR veterans Gino Colangelo and Kimberly Noelle Charles, is to counter these trends. The idea is simple: encourage friends, family, and colleagues to “come over” in October to share a bottle and reconnect. It’s not about fancy wine pairings or breaking the bank—just using wine as a focus to celebrate being together in an increasingly disconnected world. The wine industry, as always, adapts to challenges, and this campaign is a re

Popular Agency Expands to Cover Texas Wineries WineGlass Marketing, LLC announces today the expansion of its services into Texas with the addition of a presence in Austin. Effective immediately, the popular marketing agency will provide on-the-ground assistance to clients throughout the thriving Texas wine regions, including the Hill Country and beyond. Keith KennySusan DeMatei, President of WineGlass Marketing, expressed her enthusiasm, stating, “We are excited to extend our reach into the Lonestar state. Texas has a dynamic wine scene, and its spirit of innovation and the growing consumer interest in Texas wines make it a perfect match for our agency’s expertise.” She continued, “Having a dedicated presence in Austin allows us to truly understand the unique challenges and opportunities within the Texas wine market.” The agency states that the initial cornerstones of services for the Austin area will be web development and social media. Two of the agency

Smarter Together: Rivulis Irrigation and Phytech announce strategic partnership to advance sustainable agriculture. Rivulis, a global climate and irrigation leader, and Phytech, a pioneer in digital farming solutions, are excited to announce their new strategic partnership.   This collaboration represents a major step forward in sustainable farming, combining Rivulis' global presence and leadership in micro irrigation products and solutions with Phytech's cutting-edge real-time plant health and hydraulic monitoring and automation technology. As part of the move Rivulis will integrate its cloud-based precision irrigation subsidiary, Manna Irrigation, into Phytech. Phytech’s data driven approach, initially focused on aiding agronomic decision-making through real-time plant/tree health monitoring, has gradually expanded into real time hydraulic monitoring and automation of grower’s irrigation and fertigation infrastructure, providing farmers with a comprehensive

Afternoon Brief, February 17th

Spirits Shipments Grew Twice as Much as Wine in US, Reveals Report: However, wine sales were way ahead of beer in e-commerce during 2021, shows the latest report by financial service provider Rabobank, released this week...

Argyle Winery Unveils Second Annual Ojo Brilloso Collection to Support Wine Industry Diversity, Healthcare and Education

DUNDEE, Ore. – January 26, 2022 – Argyle Winery is excited to announce the debut of its second annual Ojo Brilloso collection, which features a trio of limited-production, single-vineyard Pinot […]

Wine’s Most Inspiring People: Julia Coney—Writer, Educator, Speaker

Over the last year and a half, Julia Coney’s influence within wine continues to deepen, inspiring wine professionals to become more thoughtful about how their work can make a meaningful […]