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March 23, 2026

Last call to join us in Lodi for our Grower Demo Day tomorrow! We still have a few spots available if you’d like to attend. See our AI-powered vineyard scanning technology in action and learn how growers are using vine-level insights to make precise, profitable decisions in the field. Date: March 24, 2026 Time: 11:00 AM – 1:00 PM Location: Clay Station Vineyards Hosted in partnership with California Association of Winegrape Growers. Complimentary lunch and wine provided. Spots are limited — register to attend here.
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March 16, 2026

March 13, 2026 (Novato, CA) — Following the release of the Preliminary 2025 California Grape Crush Report, Turrentine Brokerage, the largest California grape and bulk wine brokerage company, has issued a market assessment characterizing the 2025 vintage as one of the most challenging for the wine industry since Prohibition. According to the new state data, the total tons crushed came in at 2.62 million tons, a figure that is above initial projections and well above what was felt by the industry. This statewide volume is 8% below 2024 and 23% below the 5-year average. Total red wine production declined by 9% and white wine production declined by 6%. “The decrease in tons is still very positive news for the industry overall,” said Steve Fredricks, President at Turrentine Brokerage. “The 2025 vintage highlights the industry’s directional shift of declining production and an overall restructure of the industry. 2025 represented continued challenges for grower
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January 5, 2026

Afternoon Brief: Napa Contemplates Price Cuts
Napa County is weighing up lowering prices at the potential expense of its luxury reputation in a bid to get more customers...
Napa Valley GrapegrowersTheo VineyardNashville Wine AuctionKingsland DrinksLodi Wine GrowersDana StemmlerBogle Family Wine CollectionJimmy WuvinSUITEAndrew DavisBryce PalmerSequoia Grove WineryProtea FinancialWine Glass MarketingEnolyticsLiberation DistributionAperture CellarsBrassfield Estate WineryThe Winerie at SanduskyKosmic Kitty WinesVinePair Podcast
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Afternoon Brief: Lodi Grapegrowers Pray for Tariffs
While tariffs have wine importers running scared, growers in Lodi see them as a lifeline to save their vineyards...
Wine Marketing Council World of Pinot Noir Project Zin Lewis Cellars SommConWashington State UniversityOregon State UniversityUC DavisColumbia Gardens Wine & Artisan VillageWine EnthusiastCiattiLucidWild EstateRio Neches VineyardsDiageoJoel WrightChateau Ste. MichelleFalcon KitesVinterActiveCopper Peak LogisticsClark Pest ControlL’Ecole № 41Frog's Leap WineryTiny Wine
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NOVATO, CA - “The fact that the 2024 California wine grape crop was 2.844 million tons is nothing short of shocking. Although the 2024 crop was generally light, and overall demand was lackluster, the industry has not seen a crop this low since 2004,” according to Audra Cooper, Director of Grape Brokerage of Turrentine Brokerage. With grape acreage being removed (and the process continuing), and growers employing mothballing techniques on some of their less marketable blocks, the question now arises: Do we have enough wine grapes for the future growth of the California wine business? According to Brian Clements, Vice President of Turrentine Brokerage, “The 2023 harvest of 3.685 million tons was a major contributing factor to the industry’s oversupply, despite the approximately 325,000 tons of grapes that were left unpicked due to quality concerns and heavy yields. 2024 brought a historically lighter crop of 2.844 million tons, yet approximately 100,
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January 15, 2025

Afternoon Brief: New US Alcohol Report Tainted by Bias, Conflicts
Broad Group of National Agriculture, Beverage and Hospitality Associations Urges Secretaries of USDA and HHS to Reject Findings...
Polly HammondDan Berger's International Wine CompetitionL. Lohr WineryJeff Runquist WinesReustle Prayer Rock WineryCarol Shelton WinesBarefoot WinesBeverage Trade NetworkInternational Bulk Wine & Spirits ShowStoller Wine BarChehalem WineryM. A. SilvaTenuta ValdipiattaGlendale RanchWine & Spirits Wholesaler of AmericaTantalus VineyardsProWeinBourgogne Wine BoardSonoma County WinegrowersLodi Wine GrowersThe VinePair PodcastTom Wark's FermentationMeininger's InternationalRick GarcedGrigori AvetissyanSouthern Glazer’s Wine & SpiritsMarty CraneAngela OsborneMarko KovacLumoRedChirpVinesOSButch Cameron TruckingCrafted ERPDuckhornGrover Zampa VineyardsCarter Estate Winery and ResortSouth Coast Winery Resort & SpaBenchmark WineClark Pest ControlAmcor CapsulesVinWizard
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December 9, 2024

Afternoon Brief: What Do Neo-Prohibitionists Really Want?
Organizations that advocate for more stringent policies around the sale and marketing of alcohol are gaining momentum. What does this mean for the beverage industry?...
North Coast Wine Industry Trade Show & ConferenceMouton RothschildGrape Growers of OntarioOntario Craft WineriesLodi Wine GrowersNational Grape Research AllianceHispanics in Wine & SpiritsSip & Sabor FestivalAhivoyJackson Family WinesLodi CrushWSET - Wine & Spirits Education TrustWomen For WineSenseNickel & Nickel WineryAlzheimer's AssociationInspire Napa ValleyThe Culinary Institute of AmericaFull Glass Wine Co.Department of Pesticide RegulationFort Worth Food + Wine FoundationWine EnthusiastGérard Basset FoundationDNVJohnson BrothersJB NeufeldJeroboamsFaucet WineAgtonomyOutshineryBucher Vaslin North AmericaThe Digest of Wine & Spirits LawUnti VineyardsSextant WinesTedeschi Wines
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It’s generally believed that farmers are slow to adopt new technology. Yet, while this adage may be true for more expensive and untested innovations, when a new technology is practical, affordable and can prove its value and reliability, farmers will indeed set aside their innate caution and readily invest. Tyler Klick is a case in point. As the viticulturist and a co-owner of Redwood Empire Vineyard Management in Geyserville, CA, he decided to try an innovative smart irrigation technology developed by Lumo. Klick first installed Lumo smart valves on a few client vineyards last season. After seeing how they helped increase labor efficiency, reduce wasted water, and improve clients’ crop outcomes, he rolled it out to more than a dozen vineyards his company manages. “I’d love to get to a point where all of our clients have it installed,” says Klick. Lumo smart valves also help West Coast viticulturists adjust to changing weather patterns, which have brought
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