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Today's wine business news for wine industry professionals...

The New California Merlot Crisis: Northern California wineries that rely on Merlot for Bordeaux-style blends and varietal wines are struggling to secure enough high-quality grapes. What’s driving this shortage and what can be done to fix it?...

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Connecting with the Consumer: An Interview with Bronwyn Ney, Expert in Customer Relationship Marketing
Bronwyn Dickson Ney is the founder of Bronwyn Ney Consulting, a marketing consulting firm focused on helping clients in wine, luxury, food, and hospitality. She is an expert in customer relationship marketing and has helped wineries drive significant growth over the years. We spoke with Bronwyn recently about luxury brands, stories, and connecting with the customer. Oh, and bacon. Listen to the full interview here or read along below:  Milton Cornwell: I’m excited to share another installment in our expert series for the wine industry. Today, I have the pleasure of speaking with Bronwyn Ney, who has a fabulous background starting in luxury goods marketing with Sephora. She spent time with Clorox and ultimately held the Director of Marketing position with Hall Winery, and VP of Marketing and Direct with Knights Bridge. She now has her own consulting firm appropriately named Bronwyn Ney Marketing, which helps clients navigate the current marketing landscape. Her core focus on
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