For most wineries, marketing still follows a familiar path: email campaigns, wine clubs, tasting room experiences, and social media. These channels continue to drive direct-to-consumer sales, but they are also becoming increasingly saturated. Reaching new customers often requires more content, more spend, and more competition for the same audience. At the same time, another force is shaping consumer behavior at scale—film and television. A single streaming series can influence travel, dining, fashion, and brand awareness almost overnight. Within those moments, wine is already present. It appears in dinner scenes, celebrations, restaurants, and quiet evenings at home, serving as a natural extension of lifestyle and hospitality. Historically, however, the bottles used on screen have rarely represented real wineries. That is beginning to change. Wine product placement is emerging as a viable and strategic marketing channel for wineries looking to expand beyond traditional touchpoin

Afternoon Brief, January 8th

Napa Valley Robot ‘Sommelier’ Spurs Debate on AI in the Wine Business: “He doesn’t break glasses,” Maria Reznikova said, citing a bonus with hiring her new staffer — a robot “sommelier” that has become quite an attraction for gawkers shopping on Calistoga’s Lincoln Avenue...

Afternoon Brief, July 20th

LA Police Hunt Wine Shop Thieves After Major Heist: A Los Angeles fine wine retailer targeted by thieves, who sawed through the roof of its cellar room and stole precious bottles thought to be worth at least $500,000, has said a police investigation was ongoing and thanked customers for their support...

Join us for this complimentary technical webinar on Trends in winemaking: The use of Non-Saccharomyces yeasts - presented by Gusmer Enterprises and Chr. Hansen.   Presentation Topics include: Explore the yeast landscape – Saccharomyces cerevisiae and beyond How, when, and why to apply non-Saccharomyces yeast How non-Saccharomyces yeast can provide a positive sensory impact and be used as a tool against spoilage Selecting the proper Viniflora yeast strain for your wine Using pre-fermentative yeast to protect the must by preventing the growth of unwanted yeast and bacteria Differentiating your wine by aroma intensification, acid production, and mouthfeel perception through biological means Register Now SPEAKER SPOTLIGHT Duncan Hamm Chr. Hansen Senior Application Specialist, Dept. of Wine & Fermented Beverages Duncan is based in Copenhagen where his current role is Application Scientist within the area of Wine & Fermented Beverages, but over the fourteen years s

Join us for this complimentary technical webinar on Trends in winemaking: The use of Non-Saccharomyces yeasts - presented by Gusmer Enterprises and Chr. Hansen.  Presentation Topics include: Explore the yeast landscape – Saccharomyces cerevisiae and beyond How, when, and why to apply non-Saccharomyces yeast How non-Saccharomyces yeast can provide a positive sensory impact and be used as a tool against spoilage Selecting the proper Viniflora yeast strain for your wine Using pre-fermentative yeast to protect the must by preventing the growth of unwanted yeast and bacteria Differentiating your wine by aroma intensification, acid production, and mouthfeel perception through biological means SPEAKER SPOTLIGHT Duncan Hamm Chr. Hansen Senior Application Specialist, Dept. of Wine & Fermented Beverages Duncan is based in Copenhagen where his current role is Application Scientist within the area of Wine & Fermented Beverages, but over the fourteen years spent working with

The BC Wine, Cider & Spirits Festival Have Announced They Are Bringing Back the Ever Popular Taco Vino – BC Wine, Cider, Spirits & Beer Tasting October 23rd

July 21st, 2021–OKANAGAN– Taco Vino – A Mexican themed wine, cider & spirits tasting is set to take over the new Kelowna Ford Lincoln dealership on October 23rd. The BC Wine, Cider & Spirits Festival is bringing back an event favorite from 2019, Taco Vino. Just as the weather will be cooling down, the teams […]

Top Talent Brings Together Unmatched Skills and Vision to Provide Next Generation of Leadership and Growth in Industry Lincolnshire, IL – Louis Glunz Wines today announced a new executive management team designed to shepherd in the next generation of leadership with the goal of enhanced innovation, market expansion and business growth. The combined skills of […] The post Louis Glunz Wines Announces New Executive Management Team to Shape Future of the Company appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/12/16/louis-glunz-wines-new-executive-management?utm_source=rss&utm_medium=rss&utm_campaign=louis-glunz-wines-new-executive-management Published Date:Wed, 16 Dec 2020 19:18:30 +0000 

Global Package, LLC is proud to be a sponsor and exhibitor at this year’s August 4thWine Packaging Conference, which is hosted by Wine Business Monthly (WBM). After years of being held in Yountville’s Lincoln Theater, the conference has moved to virtual exhibits due to Covid-19. Check out the Global Package Exhibit Banner here: www.winebusiness.com/event/pack/ Visit GP’s virtual booth and click on Global Package.             “While this year’s exhibit may be virtual, our customer service is always personal and our extensive offerings are very real,” stresses Erica Harrop, founder and CEO of Global Package. “We hope you’ll engage in this exciting new way of connecting with all of us at Global Package!”             Global Packaging will be exhibiting in every category—Bottles, Bottle Decorating, Boxes, Labels, Closures, Design Services, Cartons & Containers, Packaging & Shipping Materials, and Printing—and will be available on that day for live chats between 1pm and 3pm after