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March 23, 2026
Afternoon Brief: Napa Valley’s Wineries Adapt Amid ‘Shocking’ Downturn
From layoffs to export troubles, California’s wine industry is in flux – but small producers are innovating to survive...
Dr. Liz ThachPernod Ricard USANapa Valley GrapegrowersSpring Mountain VineyardVolcanic Wines InternationalSouthern Glazer’s Wine & SpiritsEagle Rock Distributing Co.Rosé DiscoChâteau PuybarbeWine TasmaniaWirra WirraKyleen DawsonGainey Estate VineyardsDave WallaceMira WineryTerry CultonWillamette Valley VineyardsVineyard RoboticsAwtomicGarton TractorAir Technology WestWalla Walla Land CompanyCimentoWeathered Vineyards & WineryEthica WinesSteve ContursiArrow&Branch
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Afternoon Brief: Wine Diplomacy Paves the Way
Wine producers in the US look to maintain goodwill during these challenging times...
Lompoc WinerySkipstoneWillamette Valley Wineries AssociationEnjoy Now WinesVirginia WineJackson Family WinesD.O. CavaLondon Packaging WeekAnderson Valley Winter Wine FestivalONX WinesMorgan WhiteAmaterra WineryKristin HarrisCote of PaintMatt DuffyVaughn Duffy WinesBrianne EnglesChamisal VineyardsClaretAPS Packaging And AutomationWineshippingPromoLabDarioushSouthern Glazer’s Wine & SpiritsDemetria Estate
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February 25, 2026
Afternoon Brief: Today We Mourn the Loss of “Mr. Merlot,” Dan Duckhorn
Daniel J. Duckhorn, the visionary co-founder of The Duckhorn Portfolio, a leader in the Napa Valley wine community, and the iconic pioneer of luxury New World Merlot, died today. He was 87...
Duckhorn PortfolioVinexpo AmericasHarper’s RestKHK WineryTalbott VineyardsAmerican Society for Enology and ViticultureSouthern Glazer’s Wine & SpiritsWorld’s Best Sommeliers’ SelectionGlancy Wine Education FoundationAndrew Lee SchultzMoctoe WinesPhilippe DessertenneHotSpot AGHipMapsBevZeroBeringer VineyardsVineyard TeamLa Genisia
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February 25, 2026
The Hidden Carbon in Wine Waste: Hauling Unsaleable Liquid Further Than the Product Ever Traveled (Expert Editorial)
Wine waste is inevitable in some situations, which means companies should be prepared to manage it in the most environmentally responsible way possible. By Bailey Ramsey From contaminated products to [...]00
February 10, 2026
I spend an embarrassing amount of time every January reading year-end recaps, trend reports, and “culture in review” pieces. It’s part professional habit, part curiosity, part doomscrolling with a notebook. But as I started flipping through 2025 retrospectives, something felt… off. Not alarming. Not exciting. Just oddly muted. Nothing was shouting. Nothing felt particularly sharp. Even the topics that usually come with big opinions seemed softened, neutralized, turned down a few notches. So I pulled the thread. And the more I looked, the more I began noticing the same quiet signals emerging in places that had no connection to each other: design trends, language, social behavior, media content, fashion, and even travel preferences. Different industries. Different audiences. Same emotional temperature. Meh. Which led me to a question I couldn’t shake: Is this increasing indecisiveness a new form of rebellion? A sign of boredom? Or are we just culturall
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January 26, 2026
WineAmerica: USDA and HHS Release 2025-2030 Dietary Guidelines for Americans
Alcohol Guidelines have changed: daily drink guidelines and standard drink measurements have been removed, however responsible consumption is still recommended. By Michael Kaiser The 2026–2030 Dietary Guidelines for Americans (DGAs) [...]00
The wine club isn’t dying. It’s being rewritten. Wine clubs in 2026 still matter, but the way wineries build and grow them has fundamentally changed. What has changed is the lifestyle of the people in them. In 2026, the strongest force shaping wine club behavior is the Millennial generation — not because they are the only wine buyers, but because the way they live, spend, and subscribe has become the default expectation for everyone else. They are running households, hosting friends, raising families, managing busy schedules, and making more intentional purchasing decisions than any generation before them. That reality is quietly transforming what a wine club needs to be. Why lifestyle now matters more than allocations Wine clubs used to compete on bottles: how many, how rare, how discounted. That’s not how people experience wine anymore. Most members don’t think in terms of allocations or case sizes. They think in terms of how wine fits into their lives &
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January 7, 2026
Afternoon Brief: U.S. Wine Retailers Statement on Dietary Guidelines
The National Association of Wine Retailers (NAWR) applauds the recently released “Dietary Guidelines for Americans, 2025–2030” for its adherence to the science on alcohol consumption...
National Association of Wine RetailersWine Market CouncilWISE AcademyCalifornia Association of Winegrape GrowersZinfandel Advocates & ProducersDirect to Consumer Wine SymposiumOpolo VineyardsNorth Dakota Grape and Wine AssociationMaison TelmontTracy GenesenDickenson Peatman & FogartyEric MartellaDianna VonderheideVineyard Professional Real Estate)Southern Glazer’s Wine & SpiritsDimension FundingR-BiopharmSorrenWineSpeak.aiThomas Fogarty WineryNew York Wine & Grape FoundationCellarPassLife Between the VinesLauren FialaBaci Cellars
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November 18, 2025
If your winery’s December felt like a sugar high followed by a January hangover, congratulations—you’re in the club. The holiday season brings out the best and worst of wine marketing. We see a flurry of emails, social posts, pop-up bundles, and panicked “last chance for shipping!” reminders that make even Santa unsubscribe. But behind all that glitter and noise sits something actually useful: data. And data, unlike mistletoe or tinsel, ages beautifully—if you know how to use it. Day 1: The Ghost of Open Rates Past Let’s start with the easy one. You sent fifteen emails between Thanksgiving and New Year’s, and shocker—open rates dropped after the first week. This isn’t your subscribers turning into Grinches; it’s list fatigue. Consumers are bombarded with messages from every brand they’ve ever accidentally clicked “subscribe” on. The fix: cut your frequency, not your revenue. Segment your list by engage
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November 17, 2025
Afternoon Brief: ASEV Brings the Science of Vineyard Nutrition to a New Frontier
Bringing together vineyard researchers, enologists, and growers from across the nation, the American Society for Enology and Viticulture (ASEV), in association with the National Grape Research Alliance (NGRA), will host the Vineyard Nutrition Symposium in Boise, Idaho, as part of the 2026 ASEV National Conference...
National Grape Research AllianceAmerican Society for Enology and ViticultureBledsoe Family WineryKerrin LazQuilceda CreekGlenora Wine CellarsStar Wine ListAustralian Society of Viticulture and OenologyCopper Peak LogisticsBevZeroAzmeraAdvanced ViticultureLiberation DistributionProtea FinancialFirehawk BioherbicideMatthiasson WineryStewart CellarsShady Lane CellarsWine-N-Gear
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