In this WIN Insider interview, George speaks with Lauren Wong, Vice President of Sales and Marketing at Aperture Vineyards & Winery, ahead of the Wine Sales Symposium on May 13th in Sonoma County. Lauren shares her journey from luxury fragrance brands to wine marketing, influenced by her father’s work as a renowned wine label designer. She discusses Aperture’s brand philosophy of combining high-quality wines with inclusive, approachable marketing and addresses the evolving challenges wineries face in post-COVID marketing—emphasizing creativity, adaptability, and innovation. A key focus is strategic partnerships for the symposium and Lauren explains how partnerships enhance brand exposure, reinforce values, and create collaborative opportunities that benefit all parties. She encourages wineries of all sizes to actively pursue partnerships by understanding their brand’s value and aligning with partners’ goals—including creative, non-monetary collaborations with local businesses, cha

We talk a lot about how to best support our clients, and for many of us, that goal comes from a lived experience. 🍇 From sorting grapes, digging out tanks, doing punchdowns and beyond, we’ve been in your boots.  Remember if you have questions, we are here for you every day in September and October, from 8am-5pm Pacific Time. Happy harvest from all of us at Admeo!  Samuel Rösler Nicole Morris Lauren Armanino Colette Winkelmann Ben Eyer

With Spring in the air and Schneckenleitner cask and puncheon orders being fulfilled and planned in Austria, the Bouchard Cooperages team wanted to take the time to highlight the special relationship between the Schneckenleitner family and their largest of client's: Schloss Gobelsburg from Austria's Kamptal region. For any producers still interested in casks and puncheons (500L - 800L) it is not too late to add any orders in our containers or choose from the current stock options of 500L puncheons that we currently have in our US warehouse.  Fassbinderei Schneckenleitner Family owned and operated since 1880, the Schneckenleitner family has been manufacturing Austrian oak and Acacia puncheons, casks and conicals for five generations. Nestled along the Ybbs river in Waidhofen an der Ybbs, the new state of the art cooperage, stave mill and wood maturation park was inaugurated in 2022 allowing for the Schneckenleitner's activity to all live in one spo

Afternoon Brief: Wine Market Council Tackles Domestic Wine Industry's Current Setbacks

This past April 2 at the 2025 Wine Market Council (WMC) Annual Research Conference and Members Meeting, held in the City of Napa, there were some illuminating discussions on the overall state of the American wine industry...

Afternoon Brief: Global Wine Recovery on the Horizon

The wine industry could be back on an upward trajectory in as little as 12 months, according to one study...

Beverage folks in Texas - what are you up to on April 16? Would you like to join us at Signor Vineyards in Fredericksburg to have a conversation about quality control in beverage labs?  Mads, Maureen and Benjamin are excited to have lunch and chat with you! Please RSVP by April 11 by messaging Lauren or calling our office.