Online gifting is one of the fastest-growing ecommerce categories, and wine is right at the top. The truth is, the brands winning in this space aren't just riding the trend. They're building dedicated gifting infrastructure to squeeze every last drop from tis big opportunity. Wineries and beverage brands that invest in purpose-built gifting tools like Zest typically see significant gift sale growth in their very first holiday season. And those that scale over multiple years are seeing 30–75% year-over-year growth through channels like concierge gifting and self-service corporate gifting. Clif Family Winery is one brand that made the shift (and hasn't looked back). "Gifting orders were pretty much always high-touch and handled over the course of several calls and emails. Now, we can sell gifts while we sleep, which we see happen all the time!"  — Katie Taylor, Gifting & Subscriptions Sales Manager, Clif Family Winery Curious why wine keeps sh

November 13, 2025 1:00 p.m. to 5:00 p.m. Soper Reese Theater 275 S. Main St., Lakeport Join us for an engaging afternoon that brings together growers, winemakers, and industry professionals to explore what makes Lake County winegrapes truly distinctive. Through guided tastings, insightful discussions, and expert-led panels, this event will highlight the character, variety, and innovation that define our region. Register now to secure your seat for this special half-day tasting and learning experience. Program highlights: Aromatic Whites – Explore how Lake County’s high elevations and varied microclimates shape these fragrant, expressive wines. Sauvignon Blanc Comparison – Side-by-side tastings that reveal how Lake County terroir and grower–winemaker collaboration define the region’s signature variety. Alternative Reds – Discover lesser-known reds that thrive in Lake County’s volcanic soils and diverse vineyard sites. Cabernet Sauvignon Co

Wine Road Elects Six New Board Members, Including New President Infusion of leadership marks one of the largest board transitions in recent years Healdsburg, CA, May 30, 2025 — Wine Road, the premier association of wineries and lodgings in Northern Sonoma County, is pleased to announce the election of six new members to its Board of Directors—one of the largest board transitions in the organization’s recent history. Typically electing just two new members per term, this year’s changes reflect a unique and exciting chapter for Wine Road, bringing fresh perspectives and renewed energy to its mission of promoting Northern Sonoma County as a world-class wine destination. The newly elected board members are: Julie Pedroncelli St. John, President, Pedroncelli Winery As a third-generation member of one of Sonoma County’s iconic Italian winemaking families, Julie brings decades of experience and deep roots in Dry Creek Valley. Pedroncellis have farmed the region s

The EcoVino(™) product range has options for Premium, Everyday, and Champagne and are created of fully compostable and recyclable materials  November 27, 2023 - - Los Angeles, CA - - Bay Cities, a leading designer and manufacturer of sustainable retail packaging and displays, and Cruz Foam, the TIME award-winning circular materials company, today announced the launch of their new EcoVino(TM) range of earth-friendly wine shipping products. The companies are debuting sustainable packaging solutions at the WIN Expo trade show which is the largest trade show focused exclusively on wineries in California, and the 2nd largest wine industry show in North America.  “We are excited about the debut of the eco-friendly wine shipping solution at this year’s WIN Expo,” says Sahar Mehrabzadeh, EVP of Sales at Bay Cities. “Our customers can now confidently send wine club s

Meet the Experts at the Sustainable Ag Expo When: November 14 & 15 Where: The Madonna Inn Expo Center, in beautiful San Luis Obispo, CA With your 2-day pass to the Sustainable Ag Expo, you get access to our 14 in-person seminars November 14 & 15, PLUS 10+ hours of online courses (available Oct. 16 through Nov 30).  CE hours applied for: DPR: 8.5 hours in-person, 9.5 hours online (including 2.5 hours Laws & Regs) CCA: 16 hours in-person, 12.5 hours online THAT'S A TOTAL OF 18 DPR & 28.5 CCA HOURS! Click HERE to view the full program. GET YOUR TICKETS SPEAKER SPOTLIGHT Dr. Katie Gold, Cornell Our new podcast this week happens to feature another awesome speaker and expert that is a part of our online program for the Sustainable Ag Expo this year! Dr. Katie Gold’s Grape Sensing, Pathology, and Extension Lab at Cornell (GrapeSPEC) studies the fundamental and applied science of plant disease and plant-microbe interaction sensing to improve integrat

Afternoon Brief, August 24th

Thompson Honors Julia and Katie Jackson as 2023 Sonoma County Climate Crisis Champions: Rep. Mike Thompson (CA-04) announced Julia and Katie Jackson as the 2023 Sonoma County Climate Crisis Champions for California’s Fourth District. Rep. Thompson’s Climate Crisis Champions demonstrate significant efforts to protect the environment in our community and combat the ongoing climate crisis...

Thompson Honors Julia and Katie Jackson as 2023 Sonoma County Climate Crisis Champions

April 24th – Sonoma County – Rep. Mike Thompson (CA-04) announced Julia and Katie Jackson as the 2023 Sonoma County Climate Crisis Champions for California’s Fourth District. Rep. Thompson’s Climate Crisis […]

Attending WiVi Central Coast? Stop by booth 331 to speak to a member of our team and enter to win a Yeti cooler or rambler. On hand to answer your questions are: Emily Kalkhofer, Director of Marketing Jennifer McIntyre, Customer Service Supervisor Jessica Lindblom, Account Manager Karin Strykowski, Customer Experience Strategy Manager Katie Gilmore, Senior Director of Account Management  

March 14-16, 2023 | Lancaster, PA | Lancaster County Convention Center Stop by booth 39 to say hello, see what’s new, and chat with our experts. Don’t have tickets yet and want to attend? Use our code: EWE23VIP at checkout for free passes. Also, don’t miss Maria Peterson (Filtration Product Manager), Megan Hereford (Southeast Sales Rep) and Katie Cook (Northeast & Upper Midwest Sales Rep) at their speaking engagements: Join Maria as she covers: Comparative Filtration Technology | March 14 | 11:35am – 12:30pm Sterile Filtering at Bottling | March 14 | 3:55pm – 4:00pm Don’t miss Megan discuss: New Products for Cider Fermentation & Processing | March 14 | 1:40pm – 2:35pm Be sure to catch Katie as she covers: SO2-Alternative Strategies for Incoming Disease-Affected Fruit | March 15 | 8:15am – 9:15am See you there! Click here to learn more: https://easternwineryexposition.com/

Discover the versatility of shrink sleeve labels and boost your brand presence.  Shrink sleeve labels are one of the most dynamic label solutions on the market, providing 360° branding opportunities and the ability to use any container shape or size.   With decades of experience, let our experts guide you through starting your next shrink sleeve project. Discover the full range of possibilities on functions, embellishments, and sustainability, as well as project support, from development through to application. Experts joining the webinar include:  Erwann Paugam, Vice President Sales Sleeves Europe at MCC  John F. Henderson Ph.D.Technical Director, Sleeve Products at MCC  Gerd Blecken, Head of R&D Europe at MCC  Mark Schmick, Director Sales New Business at MCC  Special Guest: Josef Mayer, Head of Product Management Inspection and Labeling Technology at Krones  Katie Hibbard, Marketing Project Manager at MCC, will moderate this webinar.&nb