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How to Strengthen DTC Sales & Simplify Inventory

Event Type: Webinar

Date: 8/19/2025

How to Strengthen DTC Sales & Simplify Inventory
Inventory should empower your winery’s growth—not hold it back. But for many wine businesses, managing case goods across multiple locations, bonds, and sales channels is a constant challenge. Join InnoVint and Commerce7 for a practical, peer-led conversation on with winery leaders who’ve successfully simplified inventory tracking, improved team collaboration, and made more strategic DTC sales decisions by connecting their inventory and commerce systems. Featured panelists include: Larry Harris, Owner at Bayernmoor Cellars (WA) Cathy Pedroncelli, VP of Finance at Pedroncelli Winery (CA) Melissa Aellen, Director of Winery Operations at Linganore Winecellars (MD) Jeff Carroll, VP of Partnerships at Commerce7 Kevin Williams, Customer Growth Director at InnoVint Who Should Attend: Winery Owners & General Managers Production & Operations Leaders Finance & Compliance Professionals DTC, Tasting Room, and Club Managers Register Here Can't make it
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WineDirect Partners with RedChirp to Expand Texting and Offers to Fund First Three Months
October 3, 2023 — Text messaging is now an essential B2C communication channel and mainstream adoption continues to grow. To best serve the needs of wineries looking to use this important feature to grow their business, WineDirect — the industry’s leading platform for winery DTC sales — and RedChirp — the market-leading SMS platform for wineries — have partnered closely to develop deep integrations. Over the summer, the two companies worked to deepen their partnership, developing both a new integration with WineDirect’s Fulfillment Services and expanding the existing integration between RedChirp and the classic WineDirect platform to the All-New WineDirect. In fact, RedChirp was the first third-party platform to integrate with the All-New WineDirect. As a result of business texting’s exponential growth, the telecom industry is highly motivated to control spam and keep the channel pure and effective. That’s fundamentally good for
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Preparing for upcoming DTC wine changes
Join us for a quick, informative webinar on July 12th at 10am as industry experts, Jeff Carroll, WineDirect's VP Partnerships and Compliance, and Bahaneh Hobel, Head of Alcohol Beverage Law and Compliance at Dickenson Peatman & Fogarty, shed light on the latest updates in Direct-to-Consumer (DTC) regulations. With a specific focus on key developments like the California Bottle Bill, Colorado Delivery Fee, Alaska's new licensing requirements, and the California Privacy Rights Act (CRPA), this event is a must-attend for wineries and professionals in the DTC space. Don't miss this opportunity to stay ahead of the curve and gain valuable knowledge from leading experts in the field. Register now to secure your spot and ensure you are well-prepared to adapt to the recent changes in DTC regulations.
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Industry Leader Jeff Carroll Joins WineDirect as Vice President, Partners and Compliance
March 1, 2023 – American Canyon, CA. WineDirect is pleased to announce that Jeff Carroll has joined as Vice President, Partners and Compliance. Jeff has nearly 20 years of senior leadership experience in beverage alcohol, including well-known companies like ShipCompliant and Compli, where he designed and brought to market tools for both industry members and state agencies. Most recently, Jeff was General Manager, Beverage Alcohol at Avalara, leading overall strategy and growth for the business unit. Jeff is also a member of the Board for Free the Grapes!, a national coalition focused on expanding consumers’ ability to purchase wine direct-to-consumer by removing bans and streamlining restrictions across the United States. Jeff’s responsibilities will include leading the development of our integrated partner network, ensuring those key relationships drive value for WineDirect clients and partners. He will also leverage his deep regulatory experience to ensure WineDirec
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Big Market, Big Commitment:‌ ‌An‌ ‌Interview‌ ‌with‌ Brian Baker,‌ ‌Expert in Three-Tier, DTC, and Export Channels
Brian BakerBrian Baker is managing partner at Cultivar, a wine sales and marketing company specializing in three-tier, direct-to-consumer, and export channels. We spoke with Brian last year on tasting rooms and the changes that came with the COVID-19 pandemic; now, we turned to him again to talk about imports and how foreign wine brands are now looking at direct-to-consumer (DTC) channels. You‌ ‌can‌ ‌listen‌ ‌to‌ ‌the‌ ‌full‌ ‌interview‌ ‌here‌ ‌or‌ ‌read‌ ‌the‌ ‌abridged‌ ‌version‌ ‌below‌:‌ ‌ Milton Cornwell: Today, I have Brian Baker, who really needs no introduction. His background in the wine and hospitality space is extensive and includes senior leadership positions at Jackson Family Wines, Chateau Montelena, and Mayacamas Vineyards. We first caught up with him in 2020, right after the pandemic had hit, and got into many topics, mo
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The Commerce7 and Avalara integration simplifies ever-changing rules and regulations for wineries, with built-in shipping verification and real-time reports. With one streamlined solution, wineries are more effectively able to mitigate risk, as well as verify and clear compliance statuses.  “We are really excited about our recent integration with Avalara Shipping Verification. It features a fast, modern API for integration, and more importantly, it is simple for a winery to get started with — no need for wineries to maintain products in multiple systems,” says Andrew Kamphuis, President of Commerce7.  When it comes to compliance, wineries are tasked with constantly monitoring the status of their orders to ensure they comply and are up-to-date with evolving shipping laws. Our integration with Avalara Shipping Verification saves time and reduces the burden for wineries. Notifications are automatically sent for each order that is submitted, providing compliance
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 Wineries, Now Is the Time to Succeed in Ecommerce
You've seen the headlines by now. Online share of the $120 billion US alcohol sales market will grow from 5% to 20% within 5 years... The post  Wineries, Now Is the Time to Succeed in Ecommerce appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/02/24/wineries-time-to-succeed-in-ecommerce?utm_source=rss&utm_medium=rss&utm_campaign=wineries-time-to-succeed-in-ecommerce Published Date:Wed, 24 Feb 2021 20:00:02 +0000 
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