With wineries practically betrothed to spreadsheets, early-2000s websites, and stodgy cursive fonts plucked straight from a Jane Austen character’s trembling hands, is it any surprise that our industry is behind in adopting useful AI tools with the capacity to make our businesses efficient and profitable?   Despite all appearances to the contrary, given that first paragraph – this isn’t another post trying to shame the industry into adapting. A well-connected bev alc professional need only scroll LinkedIn for about two seconds for a hearty dose of “stop complaining; this is your fault” novellas on the state of alcohol sales today.  No; the intent here is to empower you: to suggest that the AI tools available to us right now are not only developed enough, but so easily adoptable that taking action today might just be enough to usher you and your team into a sound night’s sleep for the first time since, perhaps, “the before times&rdq

Vinoshipper announces SMS integration with SimpleTexting  Windsor, CA - December 5, 2024 Vinoshipper, the leading DTC and compliance platform for the beverage alcohol industry, today announced a new integration with SimpleTexting, North America's leader in compliant SMS beverage alcohol marketing. Developed in partnership with VinterActive, an industry leader in DTC wine marketing, this integration empowers businesses using the Vinoshipper platform to leverage powerful SMS messaging capabilities designed specifically for the industry.  "At Vinoshipper, we're constantly seeking innovative ways to help our clients build stronger relationships with their customers," said Terra Jane Albee, Director of Client Success at Vinoshipper.  "Our mission is to help any alcohol brand delight customers and grow sales with compliant text messaging," added Aylin Theodore, Partner Manager at SimpleTexting. "That's why we partnered with VinterActive to

For 18 years, you've known us for compliance - now discover how we've evolved into the industry's most comprehensive direct sales platform. Our team is ready to show you how we can streamline your entire operation, from point-of-sale to multi-state compliance. At booth 632, we'll be showcasing our Vinoshipper POS software and hardware - a complete solution that integrates seamlessly across all sales channels. If you're looking for a single platform to manage all your direct sales channels, we'll be happy to show you how our POS system can work for your business. We're also excited to share our new Compliance Management Services (CMS), providing a third option in compliance solutions, joining ShipCompliant and Avalara. If you're currently managing compliance in-house or using a service that isn't meeting your needs, come learn how our expertise can make a difference. We understand that changing systems or choosing a new sales platform can feel daunti

With so many wineries vying for customer attention, personalization in marketing is no longer a luxury—it’s a necessity. Tailoring your marketing efforts to meet the individual preferences and behaviors of your customers improves loyalty and enhances their overall experience with your brand. Personalization is now woven into everyday interactions, from the ads we see on social media to the offers we receive from our favorite brands and wineries are no exception. For wineries, personalized marketing is a powerful tool that can drive customer loyalty, increase engagement, and grow wine club memberships. In this article, we’ll discuss how to implement personalized marketing for customers of all ages and at every stage of the purchasing journey. Building Stronger Customer Relationships Through Personalization While Millennials and Gen Z have made headlines for demanding authentic, personalized experiences from brands, older generations have also grown accustomed to perso

Afternoon Brief, June 3rd

Grim Reports Have the Wine Industry in Knots. But Should We Just Calm Down?: Lately, conversations within the wine industry have been punctuated with doom and gloom. Sales are erratic, the climate is unpredictable, overproduction is rampant and drinkers are hesitant to spend...

Afternoon Brief, March 7th

Coravin and the Fight against Wine Fraud: Coravin got a mention in a story about disappearing wine this week, but it's usually on the side of the angels...

Our Holiday Open House + Marketplace is a little over a month away! This event is the perfect opportunity to gather with friends to support small businesses of Sonoma County while sipping delicious wines from the Grand Cru family of handcrafted producers. With 14 wineries pouring upwards of 4 different wines, this a perfect opportunity to grab some wine for the upcoming season. Looking for unique and special gifts? In addition to beautiful wines, we will have a curated selection of local artisans offering their elegant wares.  From bean to bar chocolate and handmade holiday wreaths to refined jewelry and local stationary, there is sure to be something for everyone on your list. Wineries - Black Kite | Bruliam | Bucher | Cormorant | Cupere | Edaphos | Ernest | Innumero | Jeff Cohn | Maritana | Moret Brealynn | Parea | Saxon Brown | Stringer Food Vendors - Lunch Box Local Artisans -  Beeyond Boutique | Dragonfly Floral Wreaths | Folding Bones Press | Mary Jane Salsber