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Wine Road Elects Six New Board Members, Including New President
Wine Road Elects Six New Board Members, Including New President Infusion of leadership marks one of the largest board transitions in recent years Healdsburg, CA, May 30, 2025 — Wine Road, the premier association of wineries and lodgings in Northern Sonoma County, is pleased to announce the election of six new members to its Board of Directors—one of the largest board transitions in the organization’s recent history. Typically electing just two new members per term, this year’s changes reflect a unique and exciting chapter for Wine Road, bringing fresh perspectives and renewed energy to its mission of promoting Northern Sonoma County as a world-class wine destination. The newly elected board members are: Julie Pedroncelli St. John, President, Pedroncelli Winery As a third-generation member of one of Sonoma County’s iconic Italian winemaking families, Julie brings decades of experience and deep roots in Dry Creek Valley. Pedroncellis have farmed the region s
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Although Jana McKamey initially traded a job on the family farm for an international relations career, she’s now back in ag — in a big way — as executive director of the nonprofit Oregon Winegrowers Association (OWA).

Were educating lawmakers on the contribution our industry makes to the state and on our values. Jana McKamey, Oregon Winegrowers Alliance By Laura

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Four Ways DTC Data Can Make Difference
Here at WineDirect, we know the important role that data plays in running your direct to consumer (DTC) business. We want to set you up for success – and that’s why we’ve partnered with Enolytics, serving up customized data that is easy to digest. Enolytics takes your winery data from within the WineDirect system and creates simple to navigate reports and dashboards from which wineries can find the data that is most important to them to help guide decision-making. The ability to perform customer segmentation and data cleansing is just the beginning. With Enolytics, wineries benefit from advanced reporting for immediate results, and support resources available 24/7. We recently connected with DTC sales leaders at three wineries, Ancient Peaks Winery, Scott Harvey Wines, and Early Mountain Vineyards to learn about the impact that Enolytics has made on their operations, and uncovered four common themes in each discussion. Here, we’ve outlined these f
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