We proudly announced the recipients of the inaugural WISE Rising Stars Scholarships during a live presentation at the DTC Wine Symposium last week, celebrating the next generation of DTC wine industry leaders in front of more than 500 winery professionals. As one of the event’s original sponsors, WISE continues to invest in the Symposium’s mission of education, collaboration, and forward‑thinking leadership. The Rising Stars Scholarships extend that commitment—supporting people, developing leadership, and strengthening the DTC community across the industry. The Rising Stars Scholarships received an overwhelming response from across the country. The strength of applications prompted Commerce7 to step in and match one of the scholarships, allowing WISE to expand the program and support additional recipients. Join us as we raise a glass towards this year's recipients! Kelsey Gomes is the DTC Marketing Manager at Lange Twins Family Winery & Vineyards. Upon re

So far this year three additional states—Arkansas, Mississippi, and most recently Delaware—have approved the issuance of licenses allowing DTC wine sales. Here is a brief overview of these new licenses: Arkansas The new Arkansas Wine Direct Shipping Permit went into effect on August 5, 2025. Older AR Wine Shipping Permits were automatically converted to the new permit type on that date without requiring any application or additional fees. Registration of labels to be shipped DTC is required via Product Registration Online (PRO) before shipping can commence under the new permit. Any labels that are registered for sales at wholesale in AR are considered also registered for DTC. However, at the time of this posting, the PRO system does not allow DTC-only product registrations to be completed. We are monitoring the status and will post an update once DTC label registrations can be successfully submitted. Mississippi The MS Alcoholic Beverage Control is now issuing the new Direc

With the U.S. wine industry under pressure from declining sales, shifting consumer trends, and economic headwinds, Sonoma County’s vintners and grape growers are coming together in an unprecedented way to confront these challenges – and chart a positive path forward for the local industry. A steering committee of regional leaders has been formed to explore establishing the Sonoma County Wine Improvement District (WID) to provide stable, strategic funding for the long-term strength and sustainability of Sonoma County’s wine and agricultural economy.  The stakes are high. The marketplace is changing rapidly and maintaining the status quo is not an option. The wine industry is facing challenges like never before which must be addressed to reverse the decline and grow the overall wine category.  This effort is significant and grounded in a fundamental truth: grape growers and vintners are inextricably connected, and the success of one depends on the strength o

A winery website should do more than exist. It should work. It should sell wine, build relationships, and turn casual browsers into loyal wine club members. And if you're using Commerce7, you already have the right tool—now it’s about using it right. Because let’s be honest: most winery websites don’t work as hard as they could. They bury the wine club, make checkout frustrating, or worse—focus on tasting notes when they should be telling a story. Let’s fix that. What is Commerce7? Your Website Isn’t a Brochure. It’s Your Best Salesperson. Too many wineries treat their website like a digital pamphlet. Some pretty pictures, a little history, and a list of wines. But that’s not what sells. What sells is a clear, emotional, story-driven experience that makes a visitor think, this is my winery. Your customers—especially Millennials and Gen Z—aren’t buying based on scores. They’re buying based on connection.