The wine industry is steeped in tradition, but let’s be real—it’s time to shake things up. Younger demographics aren’t buying into the same old wine marketing tricks or outdated experiences. Want to grab their attention (and their dollars)? Then it’s time to think bold, fun, and modern. You Don’t Have to Do It All—Start Small and Stay True to Your Brand Attracting younger wine lovers doesn’t mean you need to overhaul everything or abandon your roots. Instead, consider making a few strategic shifts that align with your brand. Maybe your website keeps the traditional tasting notes, but you have fun with social media. Maybe your weekends are reserved for 21+ reservation-only tastings, but your weekdays are more relaxed and family-friendly. The key is finding what works for you and your audience. Now, let’s dive into some ideas. 1. Flex Your Wine Club Options Your wine club isn’t working for everyone. Sure, your loyal members lov

World-Class Sponsors Come Together to Support Diversity & Inclusion in Wine at the Golden Vinesâ„¢ Awards Ceremony & Dinner

1 JULY 2021 | LONDON, UNITED KINGDOM – Rolls-Royce, Gucci, Virgin Galactic, VistaJet, Julius Baer and The Macallan are some of the world-class  sponsors who have chosen to support not-for-profit The Golden Vinesâ„¢ Awards Ceremony and Dinner to  be held at Annabel’s Private Members Club on Thursday 7th October 2021.  Organised by Liquid Icons – […]

Coco Chanel once said, “The best things in life are free. The second best are very expensive.” The mistress of iconic fashion couldn’t have stated it more succinctly. Luxury today, as it was in Coco’s time, is not essential but continues to be highly desirable and prestigious because of the quality, price, and prestige it confers on its consumers.  However, when it comes to marketing, luxury brands are like any other brand. They market themselves to those who can afford to buy them and those who aspire to own something, anything, created by them. Like all brands, they battle for share of mind and wallet. 93% of Consumer Engagement with Luxury Brands Occurs on Instagram (Source: Digimind) COVID accelerated a trend already in the making – the economy saw a massive shift to eCommerce, and marketing shifted accordingly to digital platforms. Not surprisingly, luxury fashion, jewelry, cars, and retail brands were the first to commit to social media. They i