HOW TO KEEP YOUR BRAND TOP OF MIND WHEN CUSTOMERS ARE DROWNING IN HOLIDAY EMAILS The inbox in December isn’t a communication tool—it’s a full-contact sport. Every brand, from the global megastore to the local dog bakery, is shouting their way into people’s attention span with flashing subject lines, endless exclamation points, and “40% OFF” hysteria that blurs into static. Consumers don’t read; they scan for relief. According to Mailjet’s 2024 BFCM report, holiday email volume jumps nearly 80% between Thanksgiving and Christmas, while average open rates drop to 13–15%—a statistical cry for help. But the real problem isn’t quantity—it’s tone. Every brand is talking at their audience instead of with them. The louder the messaging, the less people listen. Leading with prices and panic doesn’t inspire trust; it triggers fatigue. That’s your opportunity. The brands that win the inbox aren’t the

Join Us at Booth #438 in Grace Pavilion! Discover how Peregrine Mobile Bottling can elevate your winery’s bottling process. Our professional team offers turn-key services that ensure cost-efficient, high-value results, fostering long-term relationships with our customers. Why Visit Us? Meet the Experts: Connect with our owner and operations team. Learn About Our Services: Explore the benefits of our Crossflow Filtration, Wine Gas Management, and Mobile Bottling services. We’re Here to Help! For inquiries, email us at info@PregrineMobileBottling.com. We’re happy to assist and will respond promptly. We look forward to seeing you at Grace Pavilion! Use promo code PER438 for a free trade show pass! Register here.

After a cool growing season, harvest 2025 was sprinkled with unwelcome weather events, making even ripening merely a dream for many winemakers. As fermentation wraps up, the young wines may still express raw or green tannin character, needing time to mellow and come into harmony. Post-fermentation aging and finishing tannins are an essential tool for taming those unruly characters to achieve balance, structure, and true aromatic expression. These post-fermentation tannins refine green or unripe fruit characteristics, improve mouthfeel, and smooth rough edges, to bring the wine back into harmony. Red Wines: From Green to Graceful If the winery has the cooperage space and time, extended aging is used to refine rough young red wines. Alternatively, aging tannins address gaps in structure or smooth the perception of green fruit, particularly in this cooler vintage. Carefully selected tannins can build mid-palate weight, stabilize color, and add complexity for a wine that will age gracefull

At WineSpot, we set out to solve the customer service challenges that winery teams face every day — especially during wine club season. ⏳ Wine swap requests 📦 “Where’s my shipment?” emails 🚫 Last-minute address changes or cancellations 📞 Voicemail overload These moments create stress for lean teams and often delay service for your best customers. That’s why we started by building deep integrations with two platforms that are already powering the modern DTC winery: 🍇  Commerce7: Flexible, Open, Built for Action Commerce7 is one of the most advanced and winery-friendly platforms in the industry — and we love working with it. Thanks to its clean API and real-time data access, WineSpot can do more than just reply to questions. It can act — instantly and accurately. From wine club edits to tracking shipments, WineSpot executes tasks directly in your Commerce7 environment, following your rules and preferences. ✅ No ticketing sys

Packaging is the First Touch Point a Consumer Has With Your Brand Whether it’s an experienced consumer or someone buying their very first bottle, the appeal of your product is founded on the use of well considered glass packaging and label design. While these must be authentic to your brand and winery, it is critical to stay up to date with trends in the wine industry. If you want to effectively catch the attention of your target market, you should consider these 5 things about your wine packaging for your upcoming vintage and beyond.   A wine bottle (and its packaging) is the first touch point that a consumer has with your brand. Thoughtful consideration of every aspect of your wine packaging allows you to communicate your brand identity, provenance, product information, and the rationale behind the product in a way that is meaningful to your target audience. A customer looks at a shelf, they choose a wine variety, such as a cabernet, but they are an inexperienced consume

A new standard for boutique luxury is emerging in Napa Valley with The Elene, an extraordinary retreat concept by Mosaic Hotel Collection, known for its distinctive, inspired local experiences. Nordby Construction is honored to lead the endeavor of bringing this remarkable vision to life with uncompromising craftsmanship and detail. Situated on 3.5 acres within the Napa Valley Agricultural Preserve, this 50-room resort, including four expansive suites. The resort layout seamlessly blends indoor and outdoor spaces to embrace the region’s natural beauty, balancing contemporary elegance with relaxed charm. Guests will enjoy a fine-dining restaurant, an all-day café, a heated pool, and a cycling program with a bike barn. From the start, The Elene was conceived as a bespoke retreat, reflecting the sophistication of Napa’s wine country while integrating advanced sustainability practices. With this in mind, the project required a construction partner well-versed in comple

In the world of hospitality, there’s a misconception that offering service is just a job—something anyone can do with minimal training or effort. Yet, anyone who has truly excelled in this profession knows the truth: hospitality is a noble calling. It requires a combination of innate qualities and cultivated skills to succeed, creating exceptional experiences for every guest who walks through the door. Hospitality isn’t merely about serving; it’s about creating emotional connections and relationships, telling stories, and making guests feel seen, valued, and celebrated. At the heart of this calling lies the hospitality heart—a genuine love for serving others. It’s the difference between a transactional experience and a transformational one. But even with an inherent hospitality heart, this profession demands diverse, professional skills to truly excel. Hospitality Heart: The Foundation of Exceptional Service  Hospitality begins and ends with he

We’re thrilled to announce our participation in the 2024 North Coast Wine Industry Expo - the largest wine industry trade event in the North Coast, taking place on December 5th at the Sonoma County Fairgrounds in Santa Rosa. At Peregrine Mobile Bottling, we’re excited to connect with you in person and showcase our cutting-edge services. This is a great chance to discover how our mobile bottling, crossflow filtration, gas management, and tent rental services can elevate your wine's craftsmanship and streamline your operations. By clicking any of the bolt topics above you will get more detailed information.  Meet the Team:   Founder Thomas Jordan and our expert technician team will be at Booth #438 in the Grace Pavilion, ready to answer all your questions and discuss how we can support your winery’s success.  As a valued customer, we’d love to offer you FREE ACCESS to the trade show! Simply use Promo Code: PER438 when registering.  Click

Join Us at Booth #438 in Grace Pavilion at the WIN Expo! Discover how Peregrine Mobile Bottling can elevate your winery’s bottling process. Our professional team offers turn-key services that ensure cost-efficient, high-value results, fostering long-term relationships with our customers. Why Visit Us? Meet the Experts: Connect with our owner and operations team. Learn About Our Services: Explore the benefits of our Crossflow Filtration, Wine Gas Management, and Mobile Bottling services. We’re Here to Help! For inquiries, email us at info@PregrineMobileBottling.com. We’re happy to assist and will respond promptly. We look forward to seeing you at Grace Pavilion!