Join the C7 team and Digital Marketing Strategist Sue Wollan Fan on April 17 at 10am PT/1pm ET for a behind-the-scenes look at how Coursey Graves Estate Winery sharpened its digital marketing strategy and used Commerce7 tools to drive more visits, increase club signups, and grow overall revenue. Register Now

Cyber Week Winery Marketing: Planning Smarter, Selling Stronger Cyber Week is almost here, and consumers are primed to buy. For wineries, it’s not just a chance to move inventory — it’s a chance to win new fans, reward loyal members, and end the year strong. The goal isn’t simply to discount — it’s to strategically position value, create urgency, and make buying feel effortless. Whether you’re a small family-run tasting room or a multi-location brand, these proven strategies will help you get the most out of the week. 1. Build Anticipation Before the Week Begins Cyber Week success starts long before Friday. The wineries that win start warming up their audience early — building curiosity, boosting email sign-ups, and reminding people why they love their brand. Ideas to get the buzz going: Add a countdown banner or homepage teaser with “Our biggest offer of the year starts soon.” Send a “save the date” email to your

At WineSpot, we set out to solve the customer service challenges that winery teams face every day — especially during wine club season. ⏳ Wine swap requests 📦 “Where’s my shipment?” emails 🚫 Last-minute address changes or cancellations 📞 Voicemail overload These moments create stress for lean teams and often delay service for your best customers. That’s why we started by building deep integrations with two platforms that are already powering the modern DTC winery: 🍇  Commerce7: Flexible, Open, Built for Action Commerce7 is one of the most advanced and winery-friendly platforms in the industry — and we love working with it. Thanks to its clean API and real-time data access, WineSpot can do more than just reply to questions. It can act — instantly and accurately. From wine club edits to tracking shipments, WineSpot executes tasks directly in your Commerce7 environment, following your rules and preferences. ✅ No ticketing sys

Know Your Customers. Sell More Wine. Your POS should do more than process transactions — it should help you sell. With Commerce7, every tasting room interaction becomes a personalized experience that drives higher sales. Wineries using personalized online shopping pages on Commerce7 see nearly 6x more conversions than those with generic pages. Now, you can bring that same power to your tasting room with POS Customer Insights, built directly into the Commerce7 Point-of-Sale. With one tap, your team will know exactly who they’re talking to, what they love, and what to recommend next, so you can sell more, faster. Book a Demo 🍷 Know Their Go-To Wines See the top wines a customer buys, so your team can confidently suggest their next favorite bottle without the guesswork. 🏅 Recognize Your VIPs Instantly identify club members and top buyers, along with their membership level and lifetime value, so you can offer exclusive perks and build stronger relationships. 📆 Track

Hard to believe, we are a quarter of the way through 2025! It seems like just yesterday we were starting 2025, but here we are, 90 days in to the "new" year. Here are a few things you may have missed, things that caught our eye (or ear), and a few actionable ideas for the next quarter. 2024 Annual Report Card - WISE Mystery Shopping Triple Score In early 2025, we released our Annual Triple Score Report Card. While Mystery Shopping covers over 75 criteria points, these three are perhaps the most important. How often are our Mystery Shoppers asked buy wine, how often are they warmly invited to join the wine club, and how often are they asked to keep in touch via joining the mailing list? In 2024, we saw a dramatic decline in Triple Score averages. In particular, data collection is critically low at just 18%—meaning we’re only asking fewer than one in five guests to keep the conversation going. Wine clubs work because people DO like to be part of them (did you know

With the hype surrounding AI, it’s hard to know what news matters to today’s DTC wine marketers. I suspect most of us tried using AI for content creation a couple of years ago.   But what has AI done for wine marketers lately, besides confusing us with too many models and few pragmatic uses? The good news is that, amid the usual noise about AI condemning us to a life of misery, the last few months have provided wine merchants with a new generation of valuable survival tools in the form of powerful AI Agents. What the Heck is an “AI Agent?” Leading business productivity tools – including Salesforce, OpenAI, JotForm, and Zapier – now offer their unique interpretations of “AI Agents” that can amplify the results of any sales or marketing team. Intriguing use cases in the wine industry include AI-powered sommeliers, social media assistants, DTC marketing management, and public-facing chatbots, all of which are empowered to represent your

In the tasting room, you personalize the experience by understanding the context of your relationship with the customer. If, for example, a visitor mentions that they're a club member, you'll provide them with a different experience than if they were a first-time visitor, entirely new to your brand and story. Or, if a customer happens to mention that they love chardonnay, you can recommend similar wines they’re more likely to enjoy. But the question is - how can you replicate that same experience online?  While the in person experience can set the tone and be a fantastic starting point for customers, it’s important to look at your brand experience from both an in-person and online perspective. Why? Because customers' relationship with your brand continues outside of the tasting room, and you want to cultivate that relationship. Similarly, if you don’t have a tasting room and rely solely on online channels, creating a one-of-a-kind online experience h

At Flextank we believe Oxygen is arguably the most important ingredient in winemaking... and we treat it that way. (We went so far as to add a hidden 'O2' in our Flextank logo! Can you spot it?) The relationship between oxygen and any truly outstanding wine is a well-choregraphed dance. On one hand, wine needs oxygen to reach its full potential. On the other hand, too much oxygen and wine can quickly deteriorate. So what is Oxygen Transfer/Transmission Rate (OTR) and is it manageable?  Simplistically, OTR is the rate at which oxygen diffuses through the vessel into the beverage. It is manageable based upon the vessel you choose. Using Flextanks with French or American Oak FlexStaves, winemakers can achieve an almost indistinguishable élevage to that provided by traditional barrel aging... at a much lower cost! Almost every Flextank comes in your choice of Maturation Weight (2-year barrel) or Heavyweight (neutral barrel) and are superior to stainless steel, concre

Walk-in Reservations Add a walk-in reservation directly from the property map. Click on any table that doesn't already have a reservation to create one. Optionally attach a customer, select the reservation type, and adjust the start time if needed. You'll be prompted for payment if required for the specific reservation type. Learn more Adding Reservations Instead of having to go to the "Availability" page to add a reservation, you can now add a new reservation while managing your current list of reservations. Clicking “Add Reservation” will open a new window where you can select the details of the reservation like date, guest count, and experience, and then select a time slot based on what’s available. Learn more Property Map Reservations When viewing reservations from the property map, see a more detailed view of the reservation and customer. You can now cancel the reservation or mark the customer as a no-show without having to view the full reser