Real stories, real sips, real smiles.  Wine lovers from all walks of life are discovering hidden gems and unforgettable moments with Find My Wines. Ever wondered what it’s like to toast at a sun-drenched festival with your new favorite bottle?  Join the community that celebrates every pour and every story.  

HipMaps and the Direct To Consumer Wine Symposium teamed up to enhance the attendee experience at the upcoming 2026 DTC Wine Symposium in Monterey, California from January 20th to 22nd. The Wine Symposium HipMap features hand-selected local favorites: hot spots and hidden gems recommended by Monterey locals. Symposium attendees can explore the best of Monterey by downloading the HipMaps app and entering access code DTCWS to see their real-time location on the map, read the inside scoop about each place, learn who is offering discounts to DTC Wine Symposium attendees, access websites, and get directions. HipMaps Founder Rachel LeRoy will be onsite in the DTC Wine Symposium tradeshow where attendees can enter to win a free HipMap. Learn more here. How HipMaps Serves the Wine Industry HipMaps helps wineries and wine associations in two distinct ways: Custom Vineyard Maps designed for tasting rooms and marketing materials showcase a winery's vineyards, AVAs, terrain and wine story, c

A WINERY GUIDE TO AVAILABLE RESEARCH You know what’s better than spending ten grand on a focus group where Jan from accounting tells you your wine label “feels aggressive”? Doing your homework first. And no, we don’t mean journaling your feelings over a glass of Pinot. We mean secondary research—the overlooked, underloved MVP of marketing insight. While everyone else is out there reinventing the wheel with a clipboard and a budget they don’t actually have, smart marketers are quietly unlocking industry goldmines using data that’s already been collected. It’s like discovering your neighbor’s Wi-Fi is open and they happen to stream all the same shows you like—only more legal. Let’s break down this not-so-secret weapon. THE BOUGIE STUFF: COMMERCIAL SUBSCRIPTION DATA If you’ve got champagne dreams and a caviar budget, welcome to the gated community of NielsenIQ, IRI, Forrester, and Gartner. These firms offer beautif

In the world of logistics and fulfillment, stagnant wine inventory is more than just a space hog—it’s a problem! Whether you’re dealing with seasonal overstock, slow-moving vintages, or excess promotional items, finding creative and effective ways to move inventory is essential. At Copper Peak Logistics, we specialize in helping brands streamline their fulfillment operations, and that includes smart inventory management. Here are some proven strategies to help you clear the shelves and make room for growth. Effective Management of Your Wine Inventory Segment and Analyze Your Wine Inventory Before you act, get clear on what you’re dealing with: ABC Analysis: Categorize inventory by value and velocity—A (high value, fast-moving), B (moderate), C (low value, slow-moving). Seasonal Trends: Flag items tied to specific seasons or events. This data-driven approach helps prioritize which items need to move first. Bundle Products for Value Create product bundles

Heading to the Direct To Consumer Wine Symposium in Monterey, California from January 21st to 23rd? We gathered Monterey locals’ favorites - restaurants, libations, and fun things to do - to help you have the best experience while you're in the area! Monterey has an overwhelming number of great choices and we highlight the best of the best. Check out these spotlights by entering access code DTCWS in the HipMaps app. In the app you will see your real-time location on our map, read the locals' inside scoop on each place, link to websites, and get directions! Head to HipMaps.com for app download links and more info - and be sure to come by our booth in the DTCWS trade show to enter to win a free HipMap! 

Moon Mountain District Winegrowers Association Announces Lineup for Reach for the Moon! Master Class and Grand Tasting  

Renowned Winemakers and Growers to Pour Rare Gems at Master Class and Grand Tasting Hosted By Prominent Wine Authority Antonio Galloni  Sonoma, CA (May 1, 2024) – The Moon Mountain […]

When wine enthusiasts visit a tasting room, they usually have a general knowledge of the winery’s reputation and its wine region. They’re looking forward to tasting and learning more about the wines and enjoying the culinary experience. They may research the area before traveling, follow the winery on social media, search Google, or reach out to friends and family for ideas on other things to do on their trip.  Visitors often ask tasting room staff for recommendations on places to stay, the best restaurants for dining, and other wineries and attractions to visit. While the winery team is always happy to help, they’re often too busy to help with more than a few quick suggestions.  Innovative mapping company HipMaps has a solution. The company works with a winery, chamber of commerce, grower association, hotel, or event organization to design a map customized to their needs and branded with their logo and style. The map can include anything from recommen