Ten Ways Wineries Can Evolve From Selling Bottles to Creating Experiences That Resonate With a New Generation. If I told you a winery just opened with no vineyard, no winemaker on staff, and no interest in talking about terroir… would you visit? What if I told you it had a silent disco in the barrel room, a drag brunch series, and a 3-month waitlist for a zero-proof pairing menu? Those wineries exist. And they’re thriving. Because for a new generation of visitors, the wine isn’t the reason—it’s the reward. It’s not about what you pour anymore. It’s about how you make people feel. And we used to excel at this. But then we woke up one day… and it wasn’t working like it used to. The same offers stopped converting. The same messages started falling flat. The same visitors didn’t come back. And it’s not because we got worse at what we do. It’s because the customer changed. What they want. How they behave. Where t

In the world of low- and no-alcohol beverages, innovation isn’t a buzzword — it’s a necessity. After BevZero’s recent WINnovation award, spotlighting game-changing achievements in wine technology, it’s time we take you deeper into the system that’s redefining alcohol removal: ClearAlc. Exclusively distributed by BevZero and engineered and manufactured by Tomsa Destil, ClearAlc is the next generation of dealcoholization equipment. It brings a blend of precision, sustainability, and versatility unique to the beverage world — and it’s earning attention for good reason. Let’s open the hood on ClearAlc and explore what makes this technology not only unique but award-worthy. What Is ClearAlc? At its core, ClearAlc is a patented vacuum distillation system that removes alcohol from wine, cider, and spirits using a single-pass, high-efficiency process. But this isn’t just about pulling out ethanol — ClearAlc

WineDirect to Commerce7: 19% Growth in Club Customization, 50% Less Support, and the End of "Batch Day" TL;DR: Faced with manual bottlenecks on WineDirect, Hill Family Estate migrated to Commerce7 to empower their members. The results were immediate: a 19% increase in customized club shipments and a 50% reduction in support volume. Most importantly, the team reclaimed 4-5 hours of manual labour per club run by allowing their customers to customize their orders online and move to fully automated background processing.  Founded by third-generation farmer Doug Hill, Hill Family Estate is a family-run operation in Napa Valley that blends deep vineyard expertise with approachable hospitality. Their winery and tasting room experiences are known for being family-friendly, intimate, and deeply rooted in the land they have farmed for decades. For Allison Negrón, DTC Manager at Hill Family Estate, the goal is always to provide a seamless, personali

The wine and spirits industry is standing on the precipice of a major design evolution. For years, “premium” was defined by weight, excess, and tradition. For 2026, a new definition of luxury is emerging; one that values intelligence over mass, and tactile storytelling over simple visual appeal. For brand owners and procurement leaders, staying ahead of these glass packaging trends in 2026 is no longer just about aesthetics; it is a matter of strategic survival. From the rise of “quiet luxury” and right-weighted glass to the complex pressures of global supply chains, the packaging decisions made today will define brand resilience tomorrow. In this forecast, we explore how sustainable luxury, ergonomic innovation, and smart supply chain strategies are reshaping the premium landscape, and how Global Package provides the specialized glass solutions needed to help you navigate this future. The State of Glass Packaging for Wine & Spirits At Global Package, we&r

“Top performers prioritize the customer and use digital tools to extend that edge.” — Rob McMillan State of the US Wine Industry 2026 Silicon Valley Bank Wine Division “Use digital tools to extend your edge,” as Rob McMillan says. You know you need to. But how? Let us show you. Today we’re announcing full marketing integrations with Klaviyo, RedChirp and Mailchimp that go both ways. Here’s how it works: Build targeted consumer lists within Enolytics. (We help you with this, especially with our Sell More Now! module, where we show you lists of your specific consumers, which wines we suggest you pitch to them, and how much revenue you’ll generate.) Push the lists directly into your marketing platforms - Klaviyo, RedChirp and / or Mailchimp - for campaigns and automated flows. Campaign results are pulled back into Enolytics. Nightly syncing ensures continuous updates. You make money while you sleep. So that you and your team spend your time

Cyber Week Winery Marketing: Planning Smarter, Selling Stronger Cyber Week is almost here, and consumers are primed to buy. For wineries, it’s not just a chance to move inventory — it’s a chance to win new fans, reward loyal members, and end the year strong. The goal isn’t simply to discount — it’s to strategically position value, create urgency, and make buying feel effortless. Whether you’re a small family-run tasting room or a multi-location brand, these proven strategies will help you get the most out of the week. 1. Build Anticipation Before the Week Begins Cyber Week success starts long before Friday. The wineries that win start warming up their audience early — building curiosity, boosting email sign-ups, and reminding people why they love their brand. Ideas to get the buzz going: Add a countdown banner or homepage teaser with “Our biggest offer of the year starts soon.” Send a “save the date” email to your

If your winery’s December felt like a sugar high followed by a January hangover, congratulations—you’re in the club. The holiday season brings out the best and worst of wine marketing. We see a flurry of emails, social posts, pop-up bundles, and panicked “last chance for shipping!” reminders that make even Santa unsubscribe. But behind all that glitter and noise sits something actually useful: data. And data, unlike mistletoe or tinsel, ages beautifully—if you know how to use it. Day 1: The Ghost of Open Rates Past Let’s start with the easy one. You sent fifteen emails between Thanksgiving and New Year’s, and shocker—open rates dropped after the first week. This isn’t your subscribers turning into Grinches; it’s list fatigue. Consumers are bombarded with messages from every brand they’ve ever accidentally clicked “subscribe” on. The fix: cut your frequency, not your revenue. Segment your list by engage

Wineries are overwhelmed — especially during wine club season, when inboxes skyrocket overnight and the same routine questions flood in: “Where’s my wine?” “Can I skip this shipment?” “How do I update my address?” Most of these questions are simple — they don’t need a staff member, just a fast and accurate response. That’s exactly what WineSpot AI is built to provide. It works across every support channel — email, chat on your website, and voicemail — reducing your team’s workload by more than half while giving guests instant answers. What makes WineSpot especially powerful is how it handles email and voicemail — two of the most time-consuming channels for winery teams. The Email Bot reads incoming guest messages, understands what the customer is asking, and replies instantly. If it’s a straightforward request — like tracking a shipment — the bot responds automatically with real-

The future of wine looks different than many wineries see it today. Maybe, like many wineries today, your winery sees your DTC business in a separate silo than your wholesale business. There are lots of historical reasons why that’s true. But what’s worked in the past for some businesses isn’t what’s working now for most. And it isn’t what’s going to work in the future. We believe that the future of wine will belong to the brands that break down the silos, and bridge the tiers. That's the strength and the money shot of Enolytics' ability to combine winery DTC data with distributor depletion data. Wineries who win, now and in the future, are taking advantage of this combination that breaks down the silos and bridges the tiers. "The possibilities are just wild," said Scott Reed, Director of National and International Sales at Round Pond Estate in the Napa Valley. "It's incredible to see a specific area where we have a clust

Wine club flexibility drives retention — but for many wineries, giving members the freedom to change wines before a shipment often comes at the cost of time, stress, and manual work. In our recent interviews with DTC managers at small and mid-sized wineries, one recurring challenge stood out: “I get a ton of those emails — people asking to change wines before their club ships.” While it sounds simple, the process is often time-sensitive, rule-bound, and surprisingly manual. Let’s break down why these requests are so challenging — and how WineSpot’s new Commerce7-powered workflow makes the entire experience smoother for both staff and members. The Real Problem: Endless Swap Requests Wine swap requests typically start arriving right after the pre-shipment email goes out — about two weeks before billing. Customers reply via email, call the tasting room, or send text messages, asking to substitute wines in their upcoming releas