Elevate your pre-season planning with this mini-workshop designed for tasting room leads, managers and winery owners. Presented by Shae Frichette and April Reddout.   Calling all Tasting Room Leads, Managers, and Owners! Elevate your pre-season planning game with our exclusive mini-workshop, a dynamic segment extracted from our Winter Refresh webinar series. Join us to delve into two key topics curated for professionals like you. Unlock the power of SMART goal training to revolutionize your approach to goal-setting. Gain invaluable insights on planning intentional events for 2024 that align with your brand personality and objectives. This session is your blueprint to strategic success—don't miss out on refining your skills and maximizing your planning prowess. Register now and set the stage for a remarkable 2024. This mini-workshop is hosted by training professional and winery owner Shae Frichette and April Reddout of Reddout Wine Consulting. Register here now

We Can Do Better. Here's How. John F Kennedy said once: "It is not enough to pin the blame on others, to say this is a problem of one section of the country or another, or deplore the fact that we face. A great change is at hand, and our task, our obligation, is to make that revolution, that change, peaceful and constructive for all." I am blessed to be surrounded each day by a team rich with diverse backgrounds, ethnicities, religions, ages, and experiences, with many perspectives and voices to contribute. I have needed to do very little to create a relationship of respect among them except try to foster a forum where hard and serious conversations can occur (albeit over Zoom) and promote understanding, and not always force agreement. My team is doing the rest. Many are angry, most are sad, all are concerned and everyone is affected. Allyship is hard and a lifelong process but we're trying. We all need to try harder. As stewards of our client's marketi