Keynote by Felicity Carter, Founder of Drinks Insider A global tasting and marketing forum where winemakers, sommeliers, and buyers share their insights and hone their tasting skills. Get ready for an unforgettable experience at our most popular wine conversations event! We've just completed the 2026 wine selection process with MS Evan Goldstein, and the 2026 blind wine tasting panel promises to offer a delightful mix of wine discovery and enjoyment. Last year, our event was overbooked, so secure your spot now for the Thirteenth Anniversary of the Annual Wine Conversations: A Global Tasting and Marketing Forum, hosted by DIAM Bouchage and G3 Enterprises. St Helena, CA The Culinary Institute of America at Greystone 2555 Main St, St Helena, CA 94574 March 5, 2026 • 9:30 am - 12:00 pm Optional Lunch 12:00 pm - 1:30 pm Reserve Your Spot Alternate event on March 3, 2026 in Buellton, CA.

Keynote by Felicity Carter, Founder of Drinks Insider A global tasting and marketing forum where winemakers, sommeliers, and buyers share their insights and hone their tasting skills. Get ready for an unforgettable experience at our most popular wine conversations event! We've just completed the 2026 wine selection process with MS Evan Goldstein, and the 2026 blind wine tasting panel promises to offer a delightful mix of wine discovery and enjoyment. Last year, our event was overbooked, so secure your spot now for the Thirteenth Anniversary of the Annual Wine Conversations: A Global Tasting and Marketing Forum, hosted by DIAM Bouchage and G3 Enterprises. Buellton, CA Santa Ynez Valley Marriott 555 McMurray Road|Buellton, CA 93427 March 3, 2026 • 9:30 am - 12:00 pm Optional Lunch 12:00 pm - 1:30 pm Reserve Your Spot Alternate event on March 5, 2026 in Helena, CA.

First-ever MLB wine club features a diverse selection of wines, further solidifying the Giants’ connection to wine country  The San Francisco Giants today announced the Giants Wine Club in partnership with Sonoma County Winegrowers. Now available, the membership-based program features a series of premium Sonoma County wines and is a celebration of the club’s rich history, Northern California wine country and the iconic grape varieties of Sonoma County. Giants Wine Club members will receive three releases each year, including six bottles from six different Sonoma County wineries, shipped in February, May and November. Memberships are available to California residents at Home Run or Grand Slam levels, differentiated by the grapes and wine pricing. Wine will be hand-selected by Giants and first-ever professional sports team Master Sommelier, Evan Goldstein – one of 279 Master Sommeliers worldwide who’s been voted twice into IntoWine.coms “Top 100 Most I

Learn innovative methods for managing bird and vertebrate pests in vineyards. Bart Haycraft (Jackson Family Wines) and falconer Pogerof Scott discuss using falconry to deter birds. Chad Foster (Maverick Farming) shares his use of an autonomous bird laser deterrent. Kevin Garcia Lopez and Sarah Lord (Cal Poly) will present their barn owl research, focusing on nest box occupancy and how changes in vineyard habitat affect foraging behavior. The event will feature a live falconry demonstration and give attendees the opportunity to view a bird laser, including the autonomous bird laser deterrent system. Speakers: Bart Haycraft, Jackson Family Wines Pogerof Scott, Falconer Chad Foster, Maverick Farming  Joseph Traut, Cypress Agritech Graham Evans, Cypress Agritech Riley Boylan, Cypress Agritech Kevin Garcia Lopez, Cal Poly Sarah Lord, Cal Poly CE Approved: DPR 2 - O; CCA 2 - IPM

Join Laura Simons, founder of Simons DTC Consulting, for an insider’s guide to crafting a customer journey that drives loyalty and sales. Learn why every touchpoint— from the first sip to the hundredth purchase—matters, and how a well-mapped communication strategy can turn casual buyers into your most devoted brand evangelists. Laura will walk you through the essential steps to designing a seamless, engaging experience that keeps customers coming back for more. Don’t miss this chance to elevate your winery’s DTC success!  Register here.

Afternoon Brief: New Study Shows Pierce’s Disease Investment Saves Winegrape Growers $56 Million Annually

According to a study released today, the California Department of Food and Agricultures Pierces disease (PD) and glassy-winged sharpshooter (GWSS) prevention, control and research efforts save California winegrape growers $56 million annually by reducing losses from the fatal grapevine disease...

Wine Conversations: Choose Community

Last week G3 Enterprises and Diam Bouchage hosted the 12th Annual Wine Conversations. Master Sommelier Evan Goldstein opened the conversation