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eCELLAR Marks 25th Year With Winery E-Comm Platform Upgrades and Client-Focused Programs
eCELLAR Celebrates Silver Anniversary with Platform Upgrades and New Client-Focused Programs —eCELLAR Marks 25 Years Helping Wineries Elevate Operations— (Calistoga, CA)—eCELLAR, the direct-to-consumer sales platform for wineries, finished its silver anniversary celebration with a significant number of upgrades to the platform and new client-focused initiatives meant to uplift winery marketing and sales efforts. The new initiatives were spearheaded by eCELLAR’s new Chief Operating Officer Tracy McArdle who was appointed in January and has overseen an increase in eCELLAR clients in 2024. Throughout 2024, the talented eCELLAR development & client service team deployed more than 30 upgrades to its DtC e-commerce platform. Among the platform’s upgrades were significant consumer-facing shopping cart enhancements, email campaign compliance enhancements to accommodate new Google and Yahoo email anti-spam policies, and multi-brand email marketing consent pr
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Join us for eCELLAR's The Pulse: Trends in Millennial & Gen Z Preferences webinar!
Are you ready to tap into the evolving tastes and buying habits of Millennial and Gen Z consumers? Don't miss this opportunity to gain insights from industry experts Erica Duecy and Tom Wark as they dive into the latest trends that are shaping the future of the wine and beverage industry. 📅 Date: Monday, November 4th 🕚 Time: 11:00 AM - 12:00 PM (PST) 🔗 RSVP now: https://us06web.zoom.us/j/84412302294
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