Sustainability Is a Business Imperative Wine consumers are now, more than ever, intentionally purchasing and consuming wine that mentions sustainability on their label or promote a sustainable story. 54% of the population is concerned about sustainability and is willing to adopt a mix of simple behavior changes in order to support businesses who practice sustainable initiatives (2023, Purposeful Priorities Report). Lawmakers are also increasingly demanding sustainable choices for wine packaging. New Zealand and Eastern Canada, for example, have enacted laws that require lightweight bottles. At the same time, retailers are rewarding sustainable brands with coveted shelf space. They’re also signing onto sustainability initiatives, including the Sustainable Wine Roundtable Bottle Weight Accord. Signatories to the SWR Bottle Weight Accord commit to reduce the weight of a standard 750ml wine bottle sold in their stores to below 420g by the end of 2026. Whole Foods, a signatory to the

An EcoStep™ mark on your packaging will inform consumers that you’ve made a more sustainable packaging choice for your business and for the planet. At WinePak, we use a sophisticated lifecycle analysis (LCA) tool to evaluate the supply chains of the bottles in our EcoStep™ catalog. This means that the EcoStep™ mark is reserved for packaging products that incorporate core sustainability factors such as bottle weight, location of the manufacturer, and environmental practices across the product supply chain. By choosing packaging that displays the EcoStep™ mark, wineries can better target consumers who care about sustainable brands. It’s the right thing to do—and it’s one of our Operating Principles at TricorBraun WinePak-- Do Things the Right Way, Always. When you partner with us, we’ve got your back when it comes to sourcing the high-quality sustainable packaging that’s right for your winery. At TricorBraun WinePak, we have pre

From sustainable acreages to diversity in teams and leaders, consumers are increasingly rewarding wineries that walk the walk on sustainability. Of the 80 million American adults who drink wine, younger (Ages 21-39), more multicultural consumers are the largest segment of the high-end wine market. They might not purchase in large quantities, but they look for quality and are willing to trade up for sustainability.  These same Millennials now consume wine at higher rates than Baby Boomers-and spend on average over $65 per bottle. For these consumers, it's not just about the glass-it's also about what your business values and how your wine is produced, from eco-friendly farming to packaging to your overall carbon footprint. At WinePak, we know there are a lot of moving parts and careful choices involved in becoming a more sustainable business. We're focused on helping wineries big and small lower your carbon footprint and showcase your commitment to sustainability. View

EcoStep by TricorBraun WinePak is here--sustainable wine packaging made simple, thoughtfully curated for wineries of all sizes.

Sustainable Wine Packaging Made Easy  At TricorBraun WinePak, we know sustainability matters—not just for the environment, but for your business and your customers. That’s why we created EcoStepTM, a curated selection of pre-vetted, eco-friendly wine packaging solutions designed to simplify the decision-making process. READ THE FULL PRESS RELEASE HERE