Afternoon Brief, January 4th

Spraying Goodbye to Vineyard Chemicals: Spraying vineyards used to mean heavy doses of toxic chemicals - not any more...

By Cheryl Durzy, Founder & CEO, LibDib - At LibDib, we often get questions on how a three-tier distribution system differs from the fourth-tier in our industry. The naming convention is similar, which leads many people to assume the models are also similar, but that is not the case. LibDib is a part of the three-tier system, which has obvious and immediate benefits. We use our proprietary, custom technology to connect buyers and sellers to do business compliantly and efficiently. One case at a time or one pallet at a time (yes we do both!).  Wine and spirits suppliers have options for new routes to market through licensed distributors. They can sell into accounts and own their relationships (that’s exactly how the LibDib model works). They’ve been doing it with LibDib and they’re being successful. And when the brand is ready to go big time, they can graduate to large, national alcohol distribution companies such as RNDC or Young’s Market Company if they are ready to.  One of my