Verdi Block Controller – Wireless Irrigation with Verified Flow Verdi’s Block Controller brings smart irrigation to your fingertips—fully wireless, battery-powered, and installable in minutes with no trenching or rewiring required. Just connect your solenoid, scan the QR code, and start automating irrigation across blocks and properties with 24/7 scheduling and remote control from your phone or computer. Designed to retrofit existing infrastructure, it’s compatible with 99% of sensors and delivers real-time alerts for leaks, flow issues, and system failures—so you can respond instantly and avoid crop loss. Save up to $500/acre on irrigation labor and fuel, reduce water use by 10–30%, and boost crop revenue by 10–20%, all with bilingual support and easy access to AI-powered documentation anytime. View Listing Explore by Category Grapes Bulk Wine Shiners Production Vineyard Real Estate Services Grapes Beautiful Santa Cruz Mountains P

Each Family Has Continuously Farmed Land for More than 100 Years The image of vibrant farms and rugged ranches set among Sonoma County’s beautiful landscapes has long been sought after by tourists, painters and photographers. The sheer beauty has always stood out, but, given that the area’s first vineyards date back to 1812, it is the region’s agrarian roots and family legacy that makes Sonoma County unique. Today, twenty-two local families, all winegrape growers, were recognized as the original members of the “Century Club” in honor of their continuously farming their family’s original land for more than one hundred years. Sonoma County Winegrowers created the Century Club to mark the unique legacies of farm families in the region and it will recognize new families with the honor as they hit the one-hundred-year mark in the years ahead. Each of these farms – and the families behind them – have endured the ups and downs of the cyclical

More Than 220,000 Acres in California are Enrolled in FFF Program  NAPA, Calif. (November 25, 2024) – Thirty-two winegrape growers and wineries from Sonoma, Napa and Mendocino counties have been recognized with the Founders’ Award from the Fish Friendly Farming Certification program for achieving and maintaining certification for more than 20 years. In 1999, the Fish Friendly Farming Certification program was created to protect and enhance the Russian River watershed in Sonoma County. Soon, it was expanded with a specific program tailored for Napa County and other regions. Today, more than 220,000 acres located in thirteen counties in California are enrolled in the innovative program that improves water quality and wildlife habitat. “The Fish Friendly Farming certification has become very popular among winegrowers as a sustainable certification program because it is highly effective in improving water quality and restoring fish and wildlife habitat,&rd

The 3rd annual Healdsburg Wine and Food Experience was a weekend-long celebration that featured the best of Sonoma County and world-renowned food and wines. This year's festival showcased the region's makers – farmers, growers, winemakers and chefs – alongside globally recognized wines, highlighting the vibrant culinary diversity, deep connection to agriculture, and sustainable farming practices of Sonoma County. HWFE is deeply involved in the Sonoma County community, making substantial donations from this year’s ticket sales and sponsorships to local organizations that make a meaningful difference in the lives of farmers and their families, including the Sonoma County Fundación de la Voz de los Viñedos. These funds will help support the Leadership Academy and workforce development for vineyard employees and their families, fostering future leaders in both the industry and the community. As well as being co-founders of HWFE, Sonoma County Winegro

Afternoon Brief, October 10th

Washington Wine Grape Growers Downsizing: Washington viticulturists face painful adjustments to Ste. Michelle volume decrease...

Afternoon Brief, September 11th

NAWR Applauds First Circuit Court of Appeals’ Decision That Rhode Island’s Ban of Wine Shipments from Out-of-State Retailers Is Discriminatory: The National Association of Wine Retailers (NAWR) released the following statement from its President David Parker concerning the First Circuit Court of Appeals’ recent decision in Anvar v. Dwyer that Rhode Island’s ban on wine shipments from out-of-state retailers is discriminatory...

Afternoon Brief, August 28th

Brock Lindsay of Lake Chelan’s Succession and Alta Wineries Dies at 40: Brock Lindsay, winemaker and co-owner of Succession Wines and Alta Cellars in the Lake Chelan appellation, died August 26th due to traumatic injuries caused by a utility vehicle rollover accident. He was 40-years old...

The Partnership Will Feature a “Sonoma in the City” Cloud Club Theme & New Wine Region Video Series Building on the success of their partnership which began shortly before Spring Training this year, the Sonoma County Winegrowers and the San Francisco Giants are teaming up for a “Sonoma in the City” theme in the Cloud Club, one of Oracle Park’s private lounges. During twelve (12) home games from August 25 through September 13, the Cloud Club will exclusively feature wines, winegrowers and wineries from the iconic region.  The San Francisco Giants historic hiring of Master Sommelier Evan Goldstein last year established  the team as the first professional sports organization to invest in the wine industry. This partnership underscores the Giants dedication to providing exceptional gameday experiences by cultivating the look, taste and feel of Sonoma County throughout the Cloud Club for all visitors.  “This is an incredible opport

Afternoon Brief, May 22nd

East Coast Wineries Assessing Losses After Late Frost Turns May Morning into a ‘Bad Dream’: Last week provided another reminder of the risks of farming overall and growing grapevines specifically...