For years, discounting has been the default lever wineries pull to spark sales and reward loyal customers. But in today’s crowded marketplace, deep discounts can erode brand value and condition customers to buy only when the price drops. There’s a better way: loyalty points programs. Retention, without discounting, comes from making customers feel known, valued, and part of something special. They’ll stay not because it’s cheaper, but because it’s theirs. Instead of discounting away margin, wineries can encourage repeat visits and purchases by offering rewards that feel aspirational, personalized, and memorable. Loyalty points add up over time, giving guests a reason to come back again and again, all the while protecting your brand’s premium image. 10 Reasons Why Loyalty Points Work Shift from price to experience. Points reward frequency and engagement, not bargain hunting. The program should reinforce experience, access, and emotional loyalty, not

It’s no secret that people are drinking less. The consistent, downward trends in alcohol consumption are presenting significant challenges to the wine industry, which is already having to operate in a complex, competitive marketplace. In order to dissect what is happening in the world of wine and figure out how to make adjustments, industry leaders need solid information on which to base their current business practices and future projections. Fortunately, the industry has Terrain, a group of experts providing exclusive insights and forecasting to customers of American AgCredit and other participating Farm Credit associations in order to promote a more vigorous agricultural economy. Chris Bitter, Ph.D., a senior wine and grape analyst with Terrain and American AgCredit, has recently written two comprehensive articles for "Winescape", a publication that delves into current wine sales data and explores what those show about trending topics such as overall alcohol consump

The 2026 edition of Verallia’s Trend Book developed in collaboration with Carlin Creative, highlights deep and lasting transformations in consumer behaviors across the food and beverage sectors. Consumers increasingly seek authenticity, functional benefits, and formats that foster togetherness. These shifts are prompting brands to view packaging not merely as a container, but as a strategic asset at the heart of their relationship with consumers.  Profound and lasting market shifts The food and beverage industry is undergoing structural change. This particularly evident in wine and spirits, where moderation has emerged as a defining global trend. At the same time, new categories are gaining traction, most notably no-and low-alcohol beverages, which are expected to grow by 7% annually between 2023 and 2026 (IWSR, 2025). This reflects a broader cultural shift: moderation is no longer a marginal trend or limited to younger demographics, but a mainstream behavior across generat

The Australian ‘Black Summer’ of 2019/20, which saw bushfires destroy swathes of vineyard land across the country was a dramatic reminder of the growing challenges facing winemakers around the world. We spoke to leading Australian winemakers and lab technicians to find out how agile decision-making is helping to deal with the consequences of global warming. Offering alarming proof of the escalating effects of climate change, in November 2019 bushfires blazed through New South Wales, scorching more than five million hectares of land following Australia’s hottest and driest year on record. In December 2019, the fires swept through the Adelaide Hills, destroying 650 ha of vines in the region, and wiping out entire vineyards. Making matters worse, the smoke from the fires was far-reaching, rendering vineyard plots from Canberra to the Hunter Valley useless. Ravaging an estimated 24.3 million hectares of land in total and destroying over 3,000 buildings, the September 2019

Afternoon Brief, December 7th

The US Is ‘Top Dog’ in Drinks E-Commerce: As online drinks sales continue to soar, the United States is expected to snatch the crown for e-commerce by 2025, says new data from IWSR...

Afternoon Brief, June 16th

Alcohol Consumption in US Up to Highest Levels Since 2002: Alcohol consumption in the US was up by 2% last year, marking its largest gain since 2002, new data from IWSR Drinks Market Analysis has revealed...

London, UK – IWSR Drinks Market Analysis, the leading authority on the worldwide beverage alcohol industry, today announced the acquisition of London-based Wine Intelligence, the top global experts on wine consumer research and insights. The combined offering provides the industry with robust insight into consumption trends, consumer behaviour and growth opportunities for the global beverage alcohol […] The post IWSR Announces Acquisition of Wine Intelligence appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/01/18/iwsr-announces-acquisition-of-wine-intelligence?utm_source=rss&utm_medium=rss&utm_campaign=iwsr-announces-acquisition-of-wine-intelligence Published Date:Mon, 18 Jan 2021 19:05:14 +0000