Traditional demand for wine has softened, buyers are pickier, and “default growth” is basically gone. Meanwhile, the consumer mindset has changed dramatically—wellness, moderation, and “I want to drink less but still drink well” is becoming the new normal. That combo is tough on the old playbook. But it’s also a huge opening for brands that are willing to pivot with intention (not panic). At BevZero, we see this moment as a reset: a chance to meet people where they are now—and build a portfolio that survives the slump and comes out stronger on the other side with non-alcoholic products. What’s Driving the Slump A few things are happening at once: Wellness is influencing purchase decisions more than ever. People aren’t necessarily “anti-wine”, they’re just more mindful about alcohol consumption. Curiosity has matured into expectation. Today’s no/low-alc shopper isn’t experimenting anymore, they ex

A Better Way to Dealcoholise Wine - Without Sacrificing Flavor, Structure, or Stability Explore how Vasongroup’s MASTERMIND® REMOVE technology is transforming dealcoholised wine production. This brochure details a patented, membrane-based process that reduces alcohol without compromising quality, preserving aroma, color, and stability. Learn about enological tools, microbiological safeguards, and sustainability-driven solutions designed for today’s evolving market. Download the PDF to see how Vasongroup supports wineries creating premium no- and low-alcohol wines. VSN_Brochure_Dealcoholization.pdf

Dealcoholised and partially dealcoholized wines represent an emerging category with great potential. VASONGROUP offers advanced solutions for the dealcoholisation process. This approach is based on a combination of advanced enological techniques and the use of specific biotechnologies, able to optimize the process and guarantee high-quality results.