Or take advantage of our last-minute Holiday Specials? Order by November 11th for Thanksgiving Delivery FREE SHIPPING Custom Vinaer Decants + Aerates wine instantly Air Tight stopper seal Non-drip collar Easy to clean Black, Copper, Silver and Gold 24-piece minimum BUY 12, GET 3 FREE Custom Tea Towel Textured fabric Quick dry Full-color customizable Dimension 15" x 24" Ideal Club Gift 12-piece minimum 10% OFF Custom Bottle Ornaments Artisan-made Exact bottle representation Multiple bottle molds available Full-color labels Hand-painted + matched foil 100-piece minimum BUY 4 VORTEX, GET 4 DECANTERS Custom Full Bottle Aerator Danish designed Two modern styles available Customizable base Patio-Safe Tritan® Decanter Luxury Gift for VIP Clients 4-piece minimum 20% OFF Custom Growler/Tumbler Set Double-wall vacuum-insulated  18/8 food-grade stainless steel  Laser Engraved logo Tumbler + Growler sold separately Rose Gold, Burgundy, Pearl, Black 24-piece minimum Shop No

Depending upon where you are in the country, it’s no secret that independent liquor stores are fighting for their very survival. And yet, every day of the week, wine and spirits vendors darken their doors, intending to “present” the items on their quote sheets. It can’t be easy being a package store owner these days. Wouldn’t it be great if ALL sellers of wine and spirits flipped the “selling” model on its ear and focused on what the package store owner wants instead of what they want? In this spirit, we spoke to some of our package store owner fans, who now present the six things every package store owner wants (and how to give it to them).  1) A mutually-beneficial relationship It could be due to the intense pressure to sell in a ridiculously overcrowded, competitive market, but our industry's buyer-seller relationship is very one-sided. The seller pushes what THEY need to sell, not what the buyer truly wants.  From the buyer&#

In our regular market update conversations with our global bulk brokerage partners, the concerns over the lack of consumer demand for value wine continues to increase in each region. The decreasing consumer sales dynamic has led to slow bulk wine markets for larger volumes of value wine regardless of country, varietal, or vintage—especially for red wines. To try to stimulate the market, asking prices for bulk wine are down. This has not yet incentivized opportunistic buyers to come to the market as it has in past cycles.  Historically when faced with oversupply, wineries have resorted to discounting casegoods to stimulate sales, but there are many challenges to do this in today's economic environment. Many wineries have inventory at higher costs as a result of inflation. Additionally, cash positions are compromised by slow sales making them reluctant to lower prices and reduce any margin they may still have. In past challenging economic times, consumers kept buying wine