Combating declining consumption and tasting room visits is the current pressing priority for small and medium-sized wineries whose primary source of revenue has been direct-to-consumer (DtC) sales. Waiting for the situation to change is no longer an option. Instead, wineries are turning to their existing customers to maximize short-term revenue and draw in new customers to rebuild their base.  This task can seem daunting, but wineries with the vinSUITE integrated DtC software platform have a powerful new tool at hand. The recently released vinSIGHT transforms the sales data automatically collected by vinSUITE into actionable insights. This new predictive analytical platform analyzes the winery’s historical customer behavior patterns and predicts wine club churn with up to 94% confidence, enabling wineries to prevent revenue loss before members cancel. Jimmy Wu, vinSUITE’s President, explains: “By the time wine club churn shows up in standard reports, that revenue is already l

Five years ago, running a winery on Shopify meant duct-taping a lot of things together. Great for e-commerce. Okay for DTC. Difficult for wine clubs. Not really designed for tasting rooms. That's changed. The combination of Shopify's platform investments and a handful of wine-specific apps has created something genuinely new: a single operational stack that connects your tasting room, your wine club, your online store, and your loyalty program under one customer record. That convergence has real operational consequences — and it's why an increasing number of wineries are consolidating everything onto Shopify. Here's what's actually different. Your Card on File, Finally Done Right One very frustrating limitation of running a winery business on Shopify used to be simple: Shopify didn't let you vault a customer's payment card and charge it later for anything other than a subscription — not from your POS or your back office or sales team for one-tim

In this free, one-hour webinar, you’ll hear from industry experts and top-performing peers who are using data to grow their outbound sales. We will share growth tools for building high-performing, hyper-segmented lists without spending hours creating segments or exporting and importing spreadsheets. You’ll learn to use predictive analytics tools to anticipate when customers are likely to purchase again, and send them relevant offers they are interested in. And we will share key integrations that both speed the outreach process and drive greater campaign ROI. You do not need to be an Enolytics client to sign up for this webinar, and any DTC winery leader or operator can benefit from the tools and tactics presented. If you’re ready to sell more wine through your outbound sales channel, sign up below. We can’t wait to see you there. Thursday, March 19, 11:00am - 12:00pm (PDT) RSVP  

In the ever-evolving world of direct-to-consumer (DTC) wine logistics, customer experience isn’t just a priority but the foundation. Our enhanced wine shipping capabilities ensure that your products reach customers with the utmost care and efficiency. By streamlining the logistics process, we not only optimize operational workflows but also enhance the overall customer experience. At Copper Peak Logistics, we are committed to supporting wineries and wine brands in their growth journey, providing tailored solutions that meet the unique needs of the wine industry. Trust us to handle your wine shipping needs, allowing you to focus on what you do best: creating exceptional wines. ing world of direct-to-consumer (DTC) wine logistics, customer experience isn’t just a priority but the foundation. That’s why Copper Peak Logistics has reimagined its CopperLink wine warehouse management system (WMS) to deliver a smarter, more intuitive solution for wineries and wine brands look

After 30 years of moving up and to the right, the American wine industry hit a wall. Not a temporary slowdown or a soft patch. A structural shift that requires a fundamentally different marketing playbook. 2025 was the reality check. 2026 is the year wineries either adapt or watch their customer base age out beneath them. The data is now unambiguous: wine sales dropped approximately 6% in 2024, marking the steepest decline in decades according to SipSource industry data. More troubling than the headline number is what's driving it. This isn't a recession blip or a bad vintage. It's a fundamental realignment of who drinks wine, how they buy it, and what they expect from the brands they choose. Here are the five trends reshaping the US wine market and what they mean for your brand's survival. The Demographic Disruption The wine industry built its growth on one generation: Baby Boomers. That generation is now aging out. The Wine Market Council's 2025 U.S. Consumer Ben

You know how we're always saying that data is only powerful if you know what to do with it? Well, we just made it a whole lot easier to do exactly that. Enolytics and Wine Industry Sales Education (WISE) are officially partnering up—and we couldn't be more thrilled about the benefits and value that this partnership will bring to our clients and colleagues. Here's the deal: We've watched our customers dig into their data, uncover incredible insights about their buyers, and then ask the very reasonable question: “Okay! Um. Now what?” WISE has the answer. WISE is the gold standard in DTC sales education and coaching, and together we're creating an experience that moves you from insight to action faster than ever. Our platform shows you who your customers are, what they're buying, and where the opportunities are hiding. WISE brings the expertise to help your team act on all of that—confidently, strategically, and with real results.

See vinSIGHT Live: Predict Wine Club Churn and Track DTC Performance in One Place Wine club churn rarely starts with a cancellation. It starts earlier, with subtle behavior shifts that are easy to miss in standard reports. In this live walkthrough, we’ll show you vinSIGHT, vinSUITE’s new analytics layer built to help winery teams see risk sooner, understand what is driving it, and take action with confidence. You will also see the Sales Dashboard, designed to help you monitor DTC performance at a glance so you can make faster calls on staffing, promotions, pricing, and inventory. What you will learn How vinSIGHT predicts churn risk See how vinSIGHT flags at risk wine club members with up to 94% confidence. What drives churn risk Understand the signals behind the score, including engagement shifts, purchase patterns, and behavior changes. How to prioritize retention efforts Learn how to filter and segment by risk level, tenure, club tier, spend, and other criteria so your te

See vinSIGHT Live: Predict Wine Club Churn and Track DTC Performance in One Place Wine club churn rarely starts with a cancellation. It starts earlier, with subtle behavior shifts that are easy to miss in standard reports. In this live walkthrough, we’ll show you vinSIGHT, vinSUITE’s new analytics layer built to help winery teams see risk sooner, understand what is driving it, and take action with confidence. You will also see the Sales Dashboard, designed to help you monitor DTC performance at a glance so you can make faster calls on staffing, promotions, pricing, and inventory. What you will learn How vinSIGHT predicts churn risk See how vinSIGHT flags at risk wine club members with up to 94% confidence. What drives churn risk Understand the signals behind the score, including engagement shifts, purchase patterns, and behavior changes. How to prioritize retention efforts Learn how to filter and segment by risk level, tenure, club tier, spend, and other criteria so your te

vinSUITE Launches vinSIGHT: Analytics Platform That Predicts Wine Club Churn with Up to 94% Confidence  New intelligence layer helps wineries see revenue risk before it's too late and gain clear visibility into what's working across all sales channels    NAPA, CA | January 21, 2026 — vinSUITE, a winery direct-to-consumer software platform, today announced the launch of vinSIGHT, a comprehensive analytics solution that transforms winery sales data into actionable insights. The platform analyzes historical customer behavior patterns to predict wine club churn with up to 94% confidence, enabling wineries to protect revenue before members cancel.  Wine club churn traditionally appears in reports only after the revenue is already lost. vinSIGHT changes that by bringing hidden patterns into view, identifying subtle behavioral shifts (declining engagement, changing purchase patterns, and reduced interaction) that signal di

In the ever-evolving world of direct-to-consumer (DTC) wine logistics, customer experience isn’t just a priority but the foundation. Our enhanced wine shipping capabilities ensure that your products reach customers with the utmost care and efficiency. By streamlining the logistics process, we not only optimize operational workflows but also enhance the overall customer experience. At Copper Peak Logistics, we are committed to supporting wineries and wine brands in their growth journey, providing tailored solutions that meet the unique needs of the wine industry. Trust us to handle your wine shipping needs, allowing you to focus on what you do best: creating exceptional wines. ing world of direct-to-consumer (DTC) wine logistics, customer experience isn’t just a priority but the foundation. That’s why Copper Peak Logistics has reimagined its CopperLink wine warehouse management system (WMS) to deliver a smarter, more intuitive solution for wineries and wine brands look