Cyber Week Winery Marketing: Planning Smarter, Selling Stronger Cyber Week is almost here, and consumers are primed to buy. For wineries, it’s not just a chance to move inventory — it’s a chance to win new fans, reward loyal members, and end the year strong. The goal isn’t simply to discount — it’s to strategically position value, create urgency, and make buying feel effortless. Whether you’re a small family-run tasting room or a multi-location brand, these proven strategies will help you get the most out of the week. 1. Build Anticipation Before the Week Begins Cyber Week success starts long before Friday. The wineries that win start warming up their audience early — building curiosity, boosting email sign-ups, and reminding people why they love their brand. Ideas to get the buzz going: Add a countdown banner or homepage teaser with “Our biggest offer of the year starts soon.” Send a “save the date” email to your

If your winery’s December felt like a sugar high followed by a January hangover, congratulations—you’re in the club. The holiday season brings out the best and worst of wine marketing. We see a flurry of emails, social posts, pop-up bundles, and panicked “last chance for shipping!” reminders that make even Santa unsubscribe. But behind all that glitter and noise sits something actually useful: data. And data, unlike mistletoe or tinsel, ages beautifully—if you know how to use it. Day 1: The Ghost of Open Rates Past Let’s start with the easy one. You sent fifteen emails between Thanksgiving and New Year’s, and shocker—open rates dropped after the first week. This isn’t your subscribers turning into Grinches; it’s list fatigue. Consumers are bombarded with messages from every brand they’ve ever accidentally clicked “subscribe” on. The fix: cut your frequency, not your revenue. Segment your list by engage

Meta Ads, Miracle Results If your holiday Meta ads felt like lighting money on fire in a festive candle, that’s not because social is dead. It’s because your targeting and flighting were built for wishful thinking, not gifting intent. The fix isn’t magic. It’s method. You can absolutely turn Meta into a gift-selling machine between Thanksgiving and New Year—if you understand what actually drives intent and how to spend wisely when every other brand on earth is screaming for attention. What follows is a ruthless, winery-specific playbook for the six-week window between Thanksgiving and New Year that prioritizes intent, protects margin, and leans on real benchmarks instead of folklore. First, reality: volume is there, but it clusters Holiday ecommerce keeps breaking records, with online spend hitting roughly $241.4B from Nov 1 to Dec 31 and mobile responsible for the majority of transactions. (Adobe Newsroom) Translation: your customers are buying on their

Friends, when it comes to wine and e-commerce, what’s your Super Bowl? It’s Black Friday–Cyber Monday, or BFCM. No contest. It’s the weekend when your e-commerce channel needs to shine, and when preparation—or lack of it—can make or break your results. The wineries that profit during BFCM have trained for the big game—and leaned on data to guide their plays. To help you get the most out of BFCM, we've put together a playbook, driven by your own customer data, that will help you turn Thanksgiving into a successful sales holiday. Segment your offers by customer group. Are you pitching your most expensive bundle to your lowest club tier? Avoid this time-consuming mistake and pitch directly to well-qualified buyers by identifying customer segments who have purchased at a high dollar value. Identify your VIPs and give them early access to your biggest deal of the year. Who are your most engaged club members? Who makes a purchase on every e-comm

Planning a year’s worth of winery marketing campaigns might seem overwhelming, but it doesn’t have to be! This guide offers 60 winery marketing campaigns—a mix of traditional ideas, trending concepts, and fresh ways to tie into wine holidays and cultural moments. Whether you tackle five campaigns or all 60, you’ll find plenty of ways to connect with your audience, build loyalty, and sell more wine. January – Fresh Starts and Cozy Comfort Start the year by replenishing wine racks, embracing wellness trends, and celebrating comfort. Restock the Wine Rack: Give customers a reason to restock their post-holiday shelves with irresistible case discounts. January Blues Buster: Warm up dreary winter days with a winery marketing campaign focused on bold reds and bubbly wines paired with hearty recipes. Dry January Wellness Kits: Stay on-trend with non-alcoholic bundles featuring sparkling water, herbal teas, and a voucher for tastings next month. Super Bowl Prep: Fo

Black Friday and Cyber Monday are game-changing opportunities for wineries to boost sales, attract new customers, and build loyalty. Our comprehensive BFCM Playbook is your step-by-step guide to crafting successful holiday campaigns. From high-value offers that preserve your margins to targeted email strategies and effective paid media tips, this playbook is tailored to help wineries stand out during the busiest shopping season of the year. Learn how to convert one-time shoppers into lifelong customers with actionable insights and practical tips.

As the busiest time of year for wineries approaches, it’s critical to plan ahead for the holiday season, specifically the OND period (October, November, December). With so many opportunities—Black Friday, Cyber Monday, Thanksgiving, Christmas, and New Year's—wineries need to strategically market to capture sales and build lasting customer relationships. Here’s a detailed guide, based on our Holiday Marketing Webinar, to help you create campaigns that will maximize your success this holiday season. Why Holiday Marketing is Critical for Wineries The holiday season often represents the most lucrative time of year for wineries, with up to 30% or more of annual sales generated during OND. This period provides opportunities for increased engagement, new customer acquisition, and deeper loyalty with existing customers. The biggest reason for the spike in holiday sales is the gifting mindset. During the holidays, customers are not only buying for themselves but als

A Special Thanksgiving Holiday Offer! Take advantage of EVENT SAVINGS all week long! Register between NOW & Cyber Monday with the promo code "THANKFUL" and get access to the trade show and $30 off conference sessions! The Expo has become THE year-end event for North Coast wine industry professionals to come and celebrate the successes and achievements of the past year, reconnect with colleagues, foster new connections, and prepare for a thriving 2024. The event is set to include nearly 300 exhibitors showcasing the latest products and services as well as outdoor exhibits, trial tastings on the trade show floor and a robust educational conference. Come out and celebrate with us NEXT WEEK!

The countdown to the biggest shopping weekend is on! Elevate your winery's presence this Black Friday & Cyber Monday with our checklist: 💲 Discounts: Define your discounts for both Black Friday and Cyber Monday. Are you using the same promotions or offering different deals each day? 🖼 Creative Assets: Finalize your marketing materials. Eye-catching visuals and subject lines are key to grabbing attention, especially on this retail holiday.  🌐 Website Prep: Ensure your website is a seamless shopping experience. Highlight Black Friday and Cyber Monday deals prominently with banners, popups, and dedicated landing pages. Optimize for mobile users and streamline the checkout process. 🌟 VIP Early Access: Reward your most loyal customers and wine club members with exclusive early access. Build excitement and make them feel appreciated! 📬 Email Scheduling: Plan your email campaigns strategically. Send email reminders leading up to Black Friday and Cyber Monday. Include

Black Friday and Cyber Monday are right around the corner and are not just for big-box retailers. Wineries can also tap into the holiday shopping frenzy by offering enticing promotions and engaging wine-loving customers. To help you make the most of this retail holiday and sell more wine, here are 10 valuable tips to prepare for Black Friday and Cyber Monday.   1. Plan Your Promotions in Advance Start by strategizing your promotions well ahead of time. Consider discounts on wine bundles, exclusive releases, or special gift packages. Get creative with your offerings to entice customers. In-Person Black Friday Sales Ideas: Wine Tasting Discounts: Offer special Black Friday discounts on wine tastings at your winery. Create packages that include tastings of your top wines or exclusive releases. Exclusive Release: Release a limited-edition wine exclusively available for purchase on Black Friday at your winery. Offer it at a discounted rate to entice customers. Gift Shop/Merch Discou