Afternoon Brief: California Grapegrowers Race to Beat the Heat

Trucks full of wine grapes clogged roads all over northern California wine country this week as wineries raced to get their precious cargo into tanks before a brutal heatwave shriveled them to raisins...

Cuvaison Unveils Made-to-Order Tasting Kits Featuring Its Acclaimed Small Lot and Micro Lot Wines

NAPA VALLEY, LOS CARNEROS, Calif. – February 27, 2024 – Cuvaison winery (www.Cuvaison.com) is excited to announce the unveiling of its new Tasting Kits. Each Cuvaison Tasting Kit is made […]

2023 Wine Industry Sales Symposium Next Week ! The conference will take an in-depth look at how the wine category is performing, what the key indicators could mean for sales in the future, and will touch on every aspect of sales and marketing efforts. In addition, the event will discuss 3-Tier and Direct channel strategies, packaging innovations, pricing and public relations. Topics will cover:  • Data-Driven Insights: Sales Trends and Predictions  • Adapting Your PR Strategy for an Evolving Media Landscape  • Leveraging DTC Sales Insights to Grow Sales Nationally  • Strategies & Tactics for Engaging New Wine Enthusiasts  • The Process of Designing Next-Gen Packaging  • What Artificial Intelligence Can Do for Your Wine Brand  • Growing Your DTC Sales Without the Traffic  • Keys Growth in a Flat Wine Market: Balancing Retention & Acquisition Session panels will feature industry professionals

Los Carneros winery improves sales and customer experience with text messaging Cuvaison Winery has been producing small lot, vineyard-driven wines using a handcrafted winemaking approach since 1969—the majority of which are sold through on-premise purchases as well as four distinct club memberships. Looking for better ways to engage prospects and nurture relationships with members, Cuvaison partnered with text messaging platform RedChirp. RedChirp provides a much more immediate and natural way of engaging with customers while simultaneously streamlining their busy DTC team’s workload. Because RedChirp transitions web chat requests to text conversations, the Cuvaison team could continue answering questions, booking reservations, and building relationships even after customers left their website—something their previous application wasn’t capable of. Replacing their existing web chat with RedChirp was easy, and the Cuvaison team felt comfortable using RedChirp&rsq

Connecting with customers in an era marked by a pandemic and rapidly shifting business landscape has never been more crucial – but there are ways to do it effectively and an innovative new company may have the blueprint for success. RedChirp™ is arming the wine industry with the ability to do real time communication with customers using a platform they know and love – texting. “Wineries waste a lot of time and energy on phone tag,” RedChirp Founder, Jennie Gilbert points out. “Most people won’t pick up a call from a number they don’t know. Not only can you send 10 texts in the time it takes to make just one call, but people also read and respond to text messages quickly.” Gilbert cites research that shows 59 percent of consumers reply to text messages sent with RedChirp within two minutes, with an impressive 92 percent replying in less than five. Text message communication also lets wineries provide a more delightful customer exper

Afternoon Brief, August 20th

How Napa's Cakebread Winery Absolved Itself of Starting One of California's Most Destructive Fires: An electric fence at a vineyard was suspected of sparking the 2020 Glass Fire. So the winery commissioned its own investigation...

Cuvaison to Break Ground on New Hospitality Center Expansion at Its Los Carneros Estate

NAPA VALLEY, LOS CARNEROS, Calif. – May 25, 2021 – Cuvaison winery is excited to announce that it will be breaking ground this month on an ambitious new construction project to enhance the visitor experience at Cuvaison’s beautiful estate vineyard and winery in Napa Valley’s Los Carneros AVA. Constructed in two phases, the first part […]